Finally, A Better Way To Attract Your Ideal Customers to Kiwanis Sacramento

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Slideshow from 11/8/2012 Finally, a better way to attract your ideal customers speech to Sacramento Kiwanis.

Transcript of Finally, A Better Way To Attract Your Ideal Customers to Kiwanis Sacramento

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Finally, a better way to attract your ideal customers

for Kiwanis of Greater Sacramento

Mark Germanos
I (point at me) and not drawing a pension from anywhere. My ideas work. They have to work, or else I would end up living in my parents' basement.
Mark Germanos
Let me explain what I do. I am a business author and speaker. I am a business coach...I help my clients make money. I am a computer guy.

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

You do not have to take notes

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

What do you already knowabout Internet marketing?

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Not ready for this yet…

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Not ready for this yet…

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Your ideal customers…

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Success looks like this

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

What success looks likein Google search results

Key phrase and Ranking ResultsSacramento SEO 1, 2, 4 4,980,000Sacramento PPC consultant 6, 7 6,570,000Sacramento small business revival 1, 2, 3, 4, 7, 8, 9 1,450,000

Mark Germanos
From Memorial Day, 2012Monthly numberscloud computing Sacramento 1.6 Million resultsIT solutions 1.2 Billion results, 9.1 Million searchesIT support 9.2 Billion results, 20.4 Million searchesSacramento small business 41 Million results, 1,000 searchesSacramento business revival 3.6 Million results

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

What success looks likein web site visits

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

1

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Get a professional picture

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Get a professional picture

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

2

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Manage your image

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

When something good happens…

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

3

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

In 15 words, why should I do business with you?

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Continue the conversation“My ideas save my bosses/clients $$”“I will make your life easier”“I turn your problems into solutions”“This is what I do. I’ve been doing it…”

In 15 words, why should I do business with you?

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

1. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.

2. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.

3. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.

In 15 words, why should I do business with you?

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

In 120 characters, why should I do business with you?

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

In 120 characters, why should I do business with you?

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

You

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

4

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Key phrases attract your ideal customers to you

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Key phrases attract my ideal customers to me

Sacramento SEO

Sacramento PPC Consultant

Sacramento Small Business Revival

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

5

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

You need content

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

You need content

6,000 words60 minute speech

14 pages

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Post your content…everywhere

6,000 words60 minute speech

14 pages

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Are you ready? Carole is

6,000 words60 minute speech

14 pages

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

I wanted 6,000 wordsCarole gave me 24,000

6,000 words60 minute speech

14 pages

24,000 words

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Not ready for this yet…

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Success looks like this

©2012 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Web: www.yourseowizard.com Facebook: www.facebook.com/cameronparkcomputerTwitter: www.twitter.com/markgermanosLinkedIn: www.linkedin.com/in/markgermanosYouTube: www.youtube.com/user/markanthonygermanos Phone: 415-997-8864, 916-752-6767E-mail: mark@cameronparkcomputer.com

Easy to find me? Yes!

If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com

1. e.g. I use Internet tools to help your ideal customers find you.

2. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.

3. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.

In 15 words, why should I do business with you?

If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com

Key phrases attract your ideal customers to you

e.g. Sacramento SEO

If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com

What we covered today

Task Why bother? How to get it done 1. Professional picture

Create a professional image Get a professional picture taken, then upload it to your online profiles

2. Protect your image

Prevent embarrassing pictures from appearing in your profiles

Remove your TAG from pictures

3. Create your summary

Online profiles will request summaries. People want to read short and sharp summaries

Write a 15 word response to: “Why should I do business with you”?

4. Identify your key phrases

Help your ideal customers find you Identify what they must type in a Google search window to find you

5. Publish sufficient content

The more content you create, the more attractive you become

Record/write 6,000 word manifesto for blog entries

If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com

Pump up your uLinkNetwork profile

WeWillFixYour.biz

Mark Germanos
Let me explain what I do for a minute. I do three things. 1. I do IT solutions. Yes, I'm a computer guy and have been since 1992. 2. I do business consulting. I go in and show people how to save money. 3. I do SEO and social media marketing. If you Google "Sacramento small business revival," you will find me all over page 1. I don't do everything, but my clients do get great results when they take my advice.
Mark Germanos
If the person introducing me follows the intro, I should skip this slide and thank the person introducing me.

Primary themes• Professional picture

– What I post– What other people tag– Where I post my professional picture (LinkedIn, FB, Twitter, Examiner, newsletter, biz cards,

Google+• Develop the 15 word response

– Show where I can use it. LinkedIn, blog, FB, web site bio– Story of why I wrote my first one and why you need one online

• Google Video (YouTube)– What you need to make a good video– Camera shy– Example of a YouTube video success (Tamara Dorris)

• Keyphrases (the bridge)– What you selling– What your ideal customer wants to buy

• 6,000 word manifesto– Web site, blog, responses to others’ blogs, articles