V I S U A LO R D E R

content

figure/ground

similarity

proximity

closure

continuance

translation

rotation

reflection

glide/reflection

dilation

symmetric balance

asymmetric balance

ambiguous balance

neutral balance

figure/ground relationship between image and background

similarityrelativity of characteristics to another

proximityjuxtaposition of matter

closurerationally implied form

continuancean inferred direction

translationrepeated figures along a plane

rotationpattern established by varied symmetrical placements

reflectionimage , objects, or beings casted back

glide/reflectionmovement horizontal or vertical then mirrored

dilationimage derived from a central location

symmetric balancevisual equality based on symmetric principals

asymmetric balanceunequal distribution of elements distinguished by a split vertical plane

ambiguous balancecomposite image disregarding elements of cohesion

nuetral balancesimple composition of related visual elements

® samantha yates, 2013

completed as a requirement for visual communication course in the

graphic design program at the kansas city art institute.

michael kidwell, assistant professor.