An Approach to CENEInformation Resources – Final Project

Presentation Points:

• Company Profile• Industry Competitors• Internal Factors Evaluation• External Factors Evaluation• Strengths, Weaknesses, Opportunities, and Threats• Internal – External Matrix• Proposed IT Strategy

What is CENE?

What is CENE?

• Center for Excellence in Nursing Education

• Accredited Nursing Review Center

• Industry: EDUCATION

What is CENE?

To be RECOGNIZED for..

– excellence in nursing education

– advancement in the standard of nursing practice

– enhancement of nursing as a profession

– protection of the nurse’s well-being

What is CENE?

MISSION

• To promote quality and responsive nursing education

• To produce timely and relevant nursing research

• To prepare nursing graduates

What is CENE?

HISTORY

• Conceptualized: July 2003 by some graduates of the

University of the Philippines Manila College of Nursing

• Formed: February 2006

What is CENE?

SERVICES

• Nurse Licensure Exam Review

• CGFNS Qualifying Exam Review

• NCLEX-RN Exam Review

• IELTS Review

• TOEFL/TSE Review

• Licensure Exam for Teachers Review

• Dentistry Review

What is CENE?

CLIENTS

CENE’s market involves nursing schools and other

institutions including school administrators, faculty,

students, and licensed nurses.

IndustryCompetitors

Industry Competitors

Universal Worker Inc.

• a premiere nursing review and English proficiency training company.

• offers propriety medical education programs and facilities

• produced unprecedented Nursing Board Exam passing rates of over 97%

Industry Competitors

R.A. Gapuz

• the Market Leader in Nursing Review in the Philippines

• quality review programs to 50% of the total Philippine market

• maintained a 100% passing rate

• garnering the highest number of Passers in NCLEX

Industry Competitors

EDGEWORTH Review Center

• Pride itself with its optimum customer care experience

• Tagline: “YOUR GOAL. OUR PASSION”

• Ensures that the reviewing experience is both memorable and useful

• Now has: the publications, internet café, dormitory, and pre-school centers

Industry Competitors

Cross Bridge Review Center

• Excellent Nursing Review System (both local & foreign)

• 99% passing rate (Based on Predictor Exams)

• Computerized Adaptive Testing Format

• Top-notch lecturers

• Online simulated NCLEX exam

• Free NCLEX Review Materials

Internal Factors Evaluation

Internal Factors Evaluation

Key Internal Factors Function Weight RatingWeighted

Score

STRENGTHS

Strong Ethical Culture Culture 0.10 2 0.20

Self-authored Books Marketing 0.10 4 0.40

Good funds Allocation Financial 0.20 4 0.80

Continuous Research in new Medical Standards

R & D 0.10 3 0.30

WEAKNESSES

Lack of proper task delegation Management 0.20 3 0.60

Understaffed Management 0.10 1 0.10

Insufficient funding Financial 0.05 1 0.05

Lack of funds allocation for improvements Technology 0.05 1 0.05

Total 1   2.50

External Factors Evaluation

External Factors Evaluation

Key External Factors Function Weight RatingWeighted

Score

OPPORTUNITIES

Increased newborn casualties Legal/Political 0.20 2 0.20

CHED Accreditation Requirements Legal/Political 0.30 4 1.20

THREATS

Increased global inflation rate Economic 0.10 2 0.20

In-house nursing reviews by colleges and universities

Socio-Cultural 0.10 3 0.30

Promotion of self-studying as a cost-cutting measure

Socio-Cultural 0.10 2 0.20

Introduction of automated surgical operators

Technological 0.20 4 0.80

Total 1.00   2.90

Strengths

Weaknesses Opportunities

and Threats

    INTERNAL    Strengths 

Strong ethical cultureSelf-authored booksGood funds allocationContinuous research in new medical standards

Weaknesses  Lack of proper task delegation Understaffed Insufficient fundingLack of funds allocation for improvements

EXTERNAL

Opportunities Increased newborn casualtiesCHED Accreditation Requirements

SO Alternatives  Training of staff for review quality improvementCoordinating authored materials to accreditation requirements

WO Alternatives  Hiring of additional staffFinding alternative financial solutions     

Threats  Increased global inflation rateIn-house nursing reviews by colleges and universitiesPromotion of self-studying as a cost-cutting measureIntroduction of automated surgical operators

ST Alternatives  Prioritizing highly required projectsAdding incentives for staff

WT Alternatives  Re-appropriation of funds for further studies and restructuring

Internal – External Matrix

Internal – External Matrix• the firm should hold and maintain its position. • It should pursue strategies focused on

– improving its market penetration

– product development

• It should continue producing its own books as reference materials

Proposed IT Strategy

Proposed IT Strategy

• a WEBSITE

• an Online Exam Bank

• a biometric automated attendance system

• a corporate intranet

Proposed IT Strategy

WEBSITE• less conventional and less costly• Real-time update of students’ review status• Serves as main contact of suppliers• Automatic scheduling for reduction of logistic delays• Integrated with Online Exam Bank

Proposed IT Strategy

Online Exam Bank• Enable students and non-students to purchase

credits to test and asses current knowledge• It will place CENE on the map, with its value

chain increasing operation-wise

Proposed IT Strategy

Biometric Automated Attendance System• To log both students’ and employees’ attendance• Being integrated with the website, the attendance

data gathered by this system will be reflected on the student’s data, where students and teachers alike may check real-time whenever necessary

Proposed IT Strategy

Corporate Intranet• accessible online• enable interaction between partner establishments

and employees of CENE• shall be done by implementing the waterfall

method

Proposed IT Strategy

Objectives• Minimize attendance recording errors by 90-99%• Lessen time required to process student grades• Reduce electricity costs by as much as 50%• Prevent delayed information relays to parents

Proposed IT Strategy

Objectives• Increase market penetration by at least 10% • Increase annual revenue by as much as PhP

120,000.00• Reduce office supplies requirement

In Conclusion

Q & APresenters:

Antonio, Riela Isabel Co, Timothy Kevin Galang Jr., Roberto