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Summer 2014 InternshipS&T Books

08.05.14

Sponsor: Shirley Decker-LuckeManaged by: Andrea Dierna, Cassie van Der Laan, Stephen Fiedler

Julia Bruce, Jackie Tan, Gabby Tyson

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Gabby Tyson, Editorial Intern

Contributions to the Business

ProspectingCompiled approx. 20 conferences and provided

contacts & Scopus info for relevant attendees (~2000 researcher contacts)

Used Find Reviewers for Bibliometric prospecting based on 22 topic (~700 researcher contacts)

Cover BriefCompleted a cover brief and assisted in the

design of the cover Contributer Payments

Compiled payment amounts & organized a contributer payment spreadsheet for Halima

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Gabby Tyson, Editorial Intern

Lessons Learned

Excel is a powerful toolTeamwork

Editorial/Marketing collaborationCommunication should be openSeeing the effects of my work is both fulfilling and motivating

Time ManagementOften many projects being worked on simultaneously

Editorial positions do not necessarily consist of one job or task, but rather involvement with many departments and individuals in order to see the book from conception to completion

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Julia Bruce, Editorial Intern

Contributions to Business

Proposals (~10)Evaluated and Reformatted Invited Reviewers and Collated Reviews

Market Research (50+ topics)CAGR and Top JournalsCompetition and Top Researchers

Sustainable Food StrategyDatabase of Corporate Affiliations Identified 1,000+ author prospects from conference agendas

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Julia Bruce, Editorial Intern

Lessons Learned

The publishing industry is rapidly changing

Print to electronic Demand for open access

Take advantage of online resources & technologyKnow where to lookMail merge

Communication is the key to successBetween AEs and EPMsBetween Editorial and AuthorsBetween S&T Departments

Tool Box

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Jackie Tan, Marketing InternContributions to Business

Lead Content Developer #StartYourResearch CampaignContent for 2 different audiences

Early career and established researchersResearched, cultivated, created & repurposed content provided by

other Elsevier products product websites (30+), blog posts (15), infographics (4), articles (20+)

WEIBO Track LinksPipeline of book content with tracking links for China’s social media

communitySOCIAL

Developed, scheduled, & strategized for DRMFREE campaign & new books

Drove over 650 users to the Elsevier store from social media

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Jackie Tan, Marketing Intern

Lessons Learned

Big Data vs Smart DataAdobe Creative SuiteRepurposing content: cost

effective & efficientInnovation is not lost in big

corporationsThere is a time and place to

take leadership rolesHow marketing fits into the

publishing puzzle

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To the Capstone Project!

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What is it?

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How to Use It: Sort and Filter by Deep Vertical(s)

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How to Use It: Contact Your Counterparts in Other Elsevier Business Units

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Why is it helpful for Editorial?

Familiarity with productsConferences, events, etc.

Lists of users/consumers of new products provide new authorsNew prospecting techniques

Publishers & Acquisitions EditorsTrack and find new revenue streams for your books

Increase portfolio’s valueOpportunities for new connections and collaborationDeepen internal alignment

Editorial Project ManagersEasily incorporated into existing workflowWork with production managers to automate in-book advertisements for

aligned Elsevier products

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Why is it helpful for Marketing?

PMMs (Product Marketing Managers) Incorporate into campaign strategies & promotionsFind content for repurposing

eCommerce Increase traffic and sales into Elsevier StoreDiscoverability/SEOStore alignment with upcoming/existing pmm campaigns

CommunityExpand reach & visibility through social mediaCross-promotional collaborative blog posts

Fill & maintain pipelines Identify product content that is valuable & increases customer experience

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Put ‘Em Together!

High Efficiency

Improved Understanding of Global Brand

Engagement

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Implications and Moving Forward

Upfront investment but long lasting benefits

Additional effects of collaborationBuilding good will

Supports Green Trouser Initiatives“Developing Internal Strategic Partnerships,”

Sponsored by Mark Dalton“Inter-office Communication,” Sponsored by

Suzanne BeDell

Future project for summer interns

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Thank You!

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Questions? Comments?

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Julia Bruce, Jackie Tan, Gabby Tyson08.05.14