Understand & write about the process of film production, distribution, marketing and exchange as they relate to contemporary media institutions

• the issues raised by media ownership in contemporary media practice;

• What types of problems or matters do FILM COMPANIES have to deal with nowadays?

• the importance of cross media convergence and synergy in production, distribution and marketing

• How do companies work together, and use different parts of the company, in marketing and promoting films as well as getting them to the audience?

• the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;

• How do companies use new equipment and digital media to make, promote, and show their films to the audience?

• the significance of proliferation in hardware and content for institutions and audiences;

• How important is it that there are loads of ways to see films for both media companies and those who watch films?

• the importance of technological convergence for institutions and audiences;

• How important is it that things like phones, computers, MP3/4 players, iPads etc can be used for lots of different things, especially for watching films on?

• the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;

• What types of problems do massive film companies have in getting British , or people from other countries, to watch their films?

• the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

• What is it like for you when you go to the cinema, watch DVD’s, download films or watch films in another way?

Institutions & Audiences (Film)Paragraph 1 Be clear about what media industry you have studied and what case studies

you will discuss in relation to the question.

Paragraph 2 Link your response to the question:

‘It is true, to some extent, that media production is dominated by global institutions, such as Time Warner; who sell and distribute their services to national audiences through cross media convergence, both through horizontal and vertical integration. However it is imperative that a media audience is aware of more localised institutions such as Warp; often their products can resonate more effectively as contemporary cultural issues can be better explored by institutions that originate from the same culture that they are presenting to , as specific audience. In addition to this, it is often beneficial for a global audience to experience their true culture, in an 'honest' and informed light. You could argue that this can only be achieved through less reliance of global institutions.’

Paragraph 2 and 3 Debate & weigh up both sides of the argument:

e.g. ‘However’, ‘having said this’, ‘an exception to this is the film……..released in……..’

Paragraph 4 or 5 Conclusion and your own personal view as an audience member (in relation to

the question)

Key words for Film• Production• Distribution• Marketing• Exhibition• Exchange• Audience• Consumption• Institutions• Media Ownership• Conglomerate

• Cross media convergence• Technological convergence• Synergy• New technologies• Hardware• Content• Digital• Media Platforms• Proliferation• Box Office sale – opening

weekend

Case study: Case Study:

Case Study: Case Study:

TV Drama StructureQuestion – circle key wordsNotes – spilt into 4 sections C E M SNo IntroductionParagraph 1• Start to answer the question through C E M S• ‘From the low angle shot of the male character at the start of

the extract, it is clear that the connotations of male representation is…’

• 4 sections 4 paragraphs – Refer back to the question, how are representations constructed – give examples!

• Don’t describe what’s happening• EAA 20, EG 20, T 10

Editing Sound

Mise-en-scene Camera shot, angle, composition, focus, movement