Mastering the Mobile App User Acquisition Obstacle Course Spencer Scott February 26, 2014

Fiksu tightly integrates the app marketing ecosystem, making it easy to acquire the users you want.

200 PEOPLE

3 CONTINENTS

Fiksu tightly integrates the app marketing ecosystem, making it easy to acquire the users you want.

800 CLIENTS

2300 APPS

Fiksu tightly integrates the app marketing ecosystem, making it easy to acquire the users you want.

2B+ APP INSTALLS

3.8B+ BID REQUESTS/DAY

“Fastest growing iPhone game in history” – BusinessInsider

Pair a good product with a good marketing plan Social mechanics need critical mass to trigger viral effects Find users with the highest propensity to invite friends  

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1 week

#1 Overall  

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Sustain Optimization

Channels: Video Banner RTB (CTR 5.6%) Interstitial Text

Creatives: Banner & video Message, Colors

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1M in 8 days 3.5M in 3 weeks

10M+ to date

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35 min/day playing time

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$1 CPI non-incent 7:1 organic to paid

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Android launch International

Localized creative

Spencer Scott

@spencerscott

Boston • fiksu.com

sscott@fiksu.com

Thank You!