FIFA World Cup 2015:Social Effects of Beer Market Promotions among

University Students from Guayaquil

Cynthia L. Román Bermeo

Revista Strategos Internacional

Outline

• Presentation of the problem• Main objective• Reference Framework• Research Methodology• Findings• Conclusions

Problem

Objective

Characterize the socio-economical variables of the university students who drink alcohol

during football matches.

Reference Framework

Research Methodology

Findings

Findings

Findings

Conclusions

• 80% university students are motivated to drink alcohol so as to be socially recognized.

• 1 out of 3 university students drink alcohol during soccer matches.

• The consumption effects are affected depending on the marital status and the income of the person.

THANKS

Twitter: @cynthiaromanbGmail: cynthiaromanecSkype: cynthiaroman83