Post on 18-Jul-2015
6.000 POPULATED
ISLANDS
> 300ETHNICS
> 700 LANGUAGES
> 3.000 TRADITIONAL
DANCES
5.350 TRADITIONAL
RECIPES
INDONESIA HAS…
AND NUMBERSWE ARE YET TO
DISCOVER…
There are many Indonesians consider diversity as the beginning of conflicts
PROBLEM
We call upon all Indonesians to come and participate in our campaign
TARGET
Indonesians love to be praised, to win, and to be having a spotlight
INSIGHT
1Challenge all province in Indonesia to establish a folk festival, contains of ;• Traditional Dances• Traditional Culinary• Traditional Costumes• A Drama Performance of
Native Language
TO INVITE
2 TO EXCITE
All the data from the festival (total number of the dances, cuisines, costumes, and language) will be calculated to be reported for GUINNESS WORLD RECORDS
3 TO AMPLIFY
KOMPAS TV will broadcast the folk festival, live, in order to cover the festival nationally