Post on 20-Mar-2018
Faye Hawkins Managing Director, First Base www.hitfirstbase.com/hubspot
Content creation and distribution Lifecycle marketing Personalisation Multi-channel Integration Content creation
hitfirstbase.com/hubspot!
DASHBOARD
CONTACTS
AUTOMATION IN HUBSPOT !
• Rules based logic – ‘IF, AND, THEN’ • Triggered by behaviour • Drop-down menus, no coding required! !
EXAMPLE WORKFLOWS !
• Follow-up ‘Welcome’ email when a contact completes a form
• Reminder emails for upcoming webinar or conference and follow-up emails after the event
• Updating a contact property so that the contact sees a different version of your page's smart content
!
CONTENT
SOCIAL MEDIA
REPORTS
HUBSPOT CRM
FEATURES, FACTS, FAQs
WHAT YOU CAN DO WITHIN HUBSPOT MARKETING ESSENTIALS • Publish, manage and monitor all forms of digital content
• Email • Blogs • Social media posts • Landing pages • Call to Action buttons • Forms
• Track and analyse all touch points across your website, owned social channels, SEO keywords and Google PPC
• Smart and static lists for segmentation
• Custom dashboards
WHAT YOU CAN DO WITHIN HUBSPOT SCALE YOUR MARKETING & OPTIMISE PERFORMANCE
• Build automation workflows based on behaviour or triggers for lead nurture page's smart content
• Persona-based nurture flows • Lead scoring • Smart content • Attribution • Lead allocation through CRM • Event-based segmentation • A/B testing of emails and CTAs • Custom reporting • Revenue reporting
Hubspot.com/pricing
WHY HUBSPOT?
NO CODING REQUIRED
EASY INTEGRATION
PERSONA BASED INBOUND MARKETING
GROW WITH HUBSPOT (IT WORKS!)
18 new customers in
8 months
375 engaged contacts
generated 490% average
increase in overall web
visits
251% increase in number of page views !48% total increase in
overall organic clicks
12,788 email opens in total
Website ranked first position in Google for
brand terms
10% CTR on emails
79 MQLs generated
Faye Hawkins!Managing Director, First Base!www.hitfirstbase.com/hubspot!
THANK YOU. ANY QUESTIONS?
First floor, Centric House!390 Strand, London!
WC2R 0LT!