Fashion Retail

A seamless physical & digital experience

Credits

Trend 1: Bring physical into digital

Adding to the digital environment:

• Exclusivity• Personalization• Interaction• Commerce (fashion e-bay)• Access/ democratization

2

KCD launches digital catwalks web 2.0 (29 Jan)

Web site: http://www.digitalfashionshows.com

3

Online Vintage Fashion web 2.0

Web site: www.vaunte.com

4

Trend 2: Bring digital into physical

Adding to the physical/retail environment:

• Information• Augmented reality experience• Live “access” to worldwide events of the

brand• Shopping customization• Interaction (e.g. mirrors)• Recreation space / fun element• Engagement

5

Burberry flagship store, Regent Street, London (13/9/2012)

Video/ interview: http://www.youtube.com/watch?v=CokbQWI_15U

• 100 digital screens and 160 iPad terminalsstreaming interactive content

• 4087 m2 store• multi-sensory experiences include digital rainstorms

and lightning

Burberry states: “bringing

Burberry.com to life, seamlessly blurring physical and digital

worlds”

6

Alfred Dunhill Autumn/Winter 2012 collection show in Shanghai

Web site: http: www.dunhill.com

Video of the show: http://www.youtube.com/watch?v=iPizPHlFNOw

7

Ipad app video: www.youtube.com/watch?v=oEjAWqTNJmY

Georg Jensen in-store & ipad augmented reality

Video/ interview: vimeo.com/56763082

8

Thank you