Färskt från SXSW

Post on 19-Jul-2015

73 views 3 download

Tags:

Transcript of Färskt från SXSW

© COPYRIGHT PRONTO COMMUNICATION AB

© COPYRIGHT PRONTO COMMUNICATION AB

Dagens presentation• Det pratades mest om • Våra favoriter • Några fler exempel • Vad vi tror om framtiden • SXSW 2016

© COPYRIGHT PRONTO COMMUNICATION AB

De hetaste ämnena

© COPYRIGHT PRONTO COMMUNICATION AB

Artificiell intelligens, odödlighet och våra

framtida jag

© COPYRIGHT PRONTO COMMUNICATION AB

© COPYRIGHT PRONTO COMMUNICATION AB

Neuroplasticity [noo r-oh-pla-stis-i-tee]

och teknik

© COPYRIGHT PRONTO COMMUNICATION AB

“Human nature hasn’t changed for a million years. It won’t even change in the next million years.

Only the superficial things have changed.

It is fashionable to talk about the changing man.

A communicator must be concerned with the unchanging man – what compulsions drive him, what instincts dominate his every action,

even though his language too often camouflages what really motivates him.”

—Bill Burnbach, DDB

© COPYRIGHT PRONTO COMMUNICATION AB

Arbeta i flera kanaler

© COPYRIGHT PRONTO COMMUNICATION AB

VAR DISRUPTIVE!VAR DISRUPTIVE!VAR DISRUPTIVE!VAR DISRUPTIVE!VAR DISRUPTIVE!VAR DISRUPTIVE!VAR DISRUPTIVE!VAR DISRUPTIVE!VAR DISRUPTIVE!VAR DISRUPTIVE!VAR DISRUPTIVE!VAR DISRUPTIVE!VAR DISRUPTIVE!

© COPYRIGHT PRONTO COMMUNICATION AB

Maximera ”memory value”

© COPYRIGHT PRONTO COMMUNICATION AB

Håll det enkelt!

© COPYRIGHT PRONTO COMMUNICATION AB

Analys

© COPYRIGHT PRONTO COMMUNICATION AB

Interaktiv TV

© COPYRIGHT PRONTO COMMUNICATION AB

© COPYRIGHT PRONTO COMMUNICATION AB

Zach King

Andrea Russett

© COPYRIGHT PRONTO COMMUNICATION AB

© COPYRIGHT PRONTO COMMUNICATION AB

En värld utan gränser

© COPYRIGHT PRONTO COMMUNICATION AB

© COPYRIGHT PRONTO COMMUNICATION AB

© COPYRIGHT PRONTO COMMUNICATION AB

Moonshots & reality

© COPYRIGHT PRONTO COMMUNICATION AB

Huge problem

Break through technology

Radical solution

© COPYRIGHT PRONTO COMMUNICATION AB

Self-driving cars

© COPYRIGHT PRONTO COMMUNICATION AB

Makani

© COPYRIGHT PRONTO COMMUNICATION AB

Project Loon

© COPYRIGHT PRONTO COMMUNICATION AB

Project Wing

© COPYRIGHT PRONTO COMMUNICATION AB

Glass

© COPYRIGHT PRONTO COMMUNICATION AB

Failure does not mean no success!

© COPYRIGHT PRONTO COMMUNICATION AB

Och dessutom…

© COPYRIGHT PRONTO COMMUNICATION AB

Vad tror vi om framtiden?

© COPYRIGHT PRONTO COMMUNICATION AB

© COPYRIGHT PRONTO COMMUNICATION AB

Data analysis Wearables

Health care

© COPYRIGHT PRONTO COMMUNICATION AB

SXSW 2016

#prontosthlm

karin.bill@pronto.se elvira.eriksson@pronto.se