Falando Em Agile 2008: Product Owner and the Product Backlog

O Product Owner e o Product Backlog

Antonio Carlos Silveira

Yahoo!

24/Nov/2008

- - Updated: Oct 27, 2008Falando em Agile 2008

O Product Owner

http://www.flickr.com/photos/azamba/2788191959/

Agenda

• O Product Owner (PO)

• O Product Backlog (PB)

• PO + PB

http://www.flickr.com/photos/x180/469281131/

O Scrum

ScrumMaster

http://www.flickr.com/photos/digital_stability/61466858/

O Time

http://www.flickr.com/photos/roger_g1/317671375/

w.flickr.co

s/toech

sner/2

864422157/

Product Owner

O Product Owner

http://www.flickr.com/photos/27968130@N02/2610138896/

Qual o papel do PO?

O Product Owner

• PM tradicional

• Antecipação

• Reduzir Incerteza

• Menos mudanças

• Menos Custo

YAHOO! CONFIDENTIAL - - Updated: Oct 27, 2008

Balança

Adaptação

Antecipação

Tradicional

YAHOO! CONFIDENTIAL - - Updated: Oct 27, 2008

Balança

Adaptação

Antecipação

Feedback rápido

O Product Owner

http://www.flickr.com/photos/27968130@N02/2610138896/

Qual o papel do PO?

O Product Owner

http://www.flickr.com/photos/squeegeescott/2573473015/

Entende o Cliente

O Product Owner

É uma ponte

Clientes

O Product Owner

É uma ponte

Business

Desenvolvimento

Facilita/permite a comunicação entre

Confiança

O Product Owner

http://www.flickr.com/photos/italamaria/2092202366/

Cria a Visão:

Compartilhada

Criar desejo

Clara e concreta

Ser difícil de alcançar

Exemplo de Visão

We create happinessby providing the finest in entertainmentfor people of all ages, everywhere.

Exemplo de Visão

Empower people through great software, anyplace, any time and on any device.

O Product Owner

http://www.flickr.com/photos/mossss/2340339032/

Entende o domínio do problema

Deve ter poder de decisão

PO “Mensageiro”• Time “Bypassa” o PO

• Time toma decisõesPro

O Product Owner

http://www.flickr.com/photos/optick/183566072/

Aceita ou rejeita o trabalho do Sprint

Define o Release Plan

O Product Owner

Responsável pelo ROI

http://w

/photo

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Critério de sucesso:

Dinheiro

Audiência

Safisfação do Cliente

Fidelidade

O Product Owner

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4150717/

Responsável pelo Product Backlog

O Papel Product Owner

Responsável pelo Product Backlog

Responsável pelo ROI

Aprova/rejeita Sprint

Release Plan

Comunicação Time > Clientes

Entende do assunto/poder de decisão

Entende o Cliente

O PO faz parte do Time?

O Product Backlog

http://w

/photo

s/aero

r/2312354037//74150717/

O Product Backlog

Lista priorizada derequisitos, histórias, ideais, épicos, etc

definem o que o seu cliente quer

PB User story template

Eu como <cliente>

quero <funcionalidade>

porque assim <retorno>

PB User story template

Critério de aceitação

Cone da incerteza

Barry Boehm

Cone da incerteza

PB Iceberg

PB Iceberg Web 2.0r

PB Iceberg

O que define um bom PB?

http://www.flickr.com/photos/terry/156680744/

~ 3 sprints de frente

Priorizado

Sempre visível

Mantido pelo PO

Release Plan

Velocidade ~ 100100

85Sprint = 15 dias

sp3Release 1

Release 2sp5+~200

. . . . .

Priorização de Backlog

Modelo de Kano

Beneficio relativo

Modelos financeiros• VPL

• TIR

• Payback

Priorização de Backlog - Modelo de Kano

http://en.wikipedia.org/wiki/Kano_model

Priorização pelo valor percebido

3 Categorias:

Must-have

Linear

Exciters

Quanto mais, melhor

Obrigatórios

Necessidades não conhecidas

2 perguntas:

Functional O que vc acha de ter uma latinha de cerveja no seu quarto todo dia de graça?

DysFunctional Se vc chegar em um hotel e não tiver uma latinha de cerveja no seu quarto todo dia de graça, o qe vc acha?

M - MandatoryL - LinearE - ExciterQ - QuestionableR - ReverseI - indifferent

Modelo de Kano

Beneficio relativo

• TIR

• Payback

Priorização de Backlog - Beneficio Relativo

Beneficio relativo

Pré-requisito: Histórias estimadas

Beneficio relativo

• Feature 5

• Feature 1

• Feature 3

• Feature 4

• Feature 2

Modelo de Kano

Beneficio relativo

• TIR

• Payback

• Livro: Agile Estimating and Planning do Mike Cohn

• http://www.mountaingoatsoftware.com

24 horas de hacking

http://hackday.org

FIMperguntas?

Antonio Carlos Silveiraacarlos@yahoo-inc.comBlog: http://www.acarlos.com.br/blog/Twitter: acarlos1000

w.flickr.co

s/skyflash

/2455227590/

Falando Em Agile 2008: Product Owner and the Product Backlog

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