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Shift Happensby Karl Fisch and Scott McLeod 

http://www.youtube.com/watch?v=cL9Wu2kWwSY 

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Living with

Gen Y in a

Faiz Munshi

Friday, July 17, 2009

Web 2.0world

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Generation Y (sometimes referred to as "the Millennials") refers to a specificcohort of individuals born, roughly, between 1980 and 2001.

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75

Million Largestgeneration

aftertheBabyBoomers

97%Ownacomputer

94%Ownamobilephone

110

Million Facebookusers

60%Ownaportablemusic/videoplayer

75%Ofcollegestudentshavea

Facebookprofileandmostof

themcheckitdaily

Gen Y Facts and Figures 

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Digital NativeDigital AdaptiveDigital Immigrant

The Generation Gap 

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Concept of

Social Computing

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Who controls the information age?

December 2006

Us.

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The Machine is Us/ing Us.by Michael Wesch 

http://www.youtube.com/watch?v=NLlGopyXT_g

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SAAS

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… a publisher

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… a DJ

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…an expert

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… a broadcaster

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… a news editor

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… a network

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… a critic

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… a student at MIT and Berkley

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… a Starbucks strategist

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… a micro-financier

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… a fan

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… a movie producer

http://artemiseternal.com/ 

YouTube- http://www.youtube.com/watch?v=tokCs7Wl5d8

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… a Blood Elf… a Blood Elf virtually

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… syndicated

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… and all this on the go

WWW no longer means the World Wide WebInstead it is Whatever, Whenever, Wherever- Tom March, Web-based educator, author and instructional designer

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What does Web 2.0 really mean?

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Cultural Shift to a more

Connected World

We are the Webby Chris Andersen, Wired Magazine 

Gl b li ti

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collaboration 

creation 

collective 

intelligence 

conversation 

community 

connection 

cumulative 

learning 

customization 

Globalizationwith Web 2.0 as the platform

ChangeThis Web2.0 Manifesto, Troy Angrignon

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- Brainstorm with your team a list of waysthat you might use Web 2.0

- Re-examine your business goals. Knowingwhat you know now, what could you nowachieve that you couldn’t before? 

- Build your own Web 2.0 strategy that will help you more quickly achieve yourbusiness goals.

- ACT! Do it now. Test. Fail. Learn.Adapt. Repeat.

- Expand your awareness of what is possible.

Join in the conversation on the web.- Befriend a 20-year-old guide. Find somebody who lives a Web 2.0 existence and learn from them.

- Begin trying and using Web 2.0 tools.

Read or write a blog. Look up the lists of top Web 2.0 applications and test them out.Try to “get them.” 

- Analyze your business, industry, andmarket. Are the core assumptions still 

true? 

To-do for Tomorrow

ChangeThis Web2.0 Manifesto, Troy Angrignon

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References

Breukelman Kubista Group (BKG) Facebook

LinkedIn

World of Warcraft

Google

ArtemisEternal

Flickr

Digg Newsvine

Yelpp

MIT

Starbucks

Kiva

Apple

RIM Time Magazine

Wikipedia

Joel Stein’s column for TIME | “You are Not My Friend“Illustration by Francisco Caceres f or TIME 

ChangeThis Web2.0 Manifesto, Troy Angrignon

http://mediatedcultures.net/mediatedculture.htm- Michael Wesch