How To Empower Communities

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What isCommunity?

We’ve been asking the wrong question. It should be…

Who isCommunity?

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A

CROWDIs

NOT a Community

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It’s people who come and go

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THISIs Community

Who is aCommunity Manager?

Hint: They’ve been around long before social media

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Exclusivity

If everyone can have it, why would I want it?

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When your community is exclusiveEveryone on this side is excited to be in

And everyone on this side,wants to get IN

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@MurphTheSurf350

Meet Murph Member of the community who:

• Provides feedback• Gives insights on new features• Offers assistance to other community

members

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Murph is a pundit.

Pundits can:• Use hyperlinnks• Format text• Have their comments

featured at top

Pundits earn this privilege by being responsible and helpful community members.

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WIIFT?

What’s in it forTHEM?

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STOPBeing a bulldozer

The world doesn’t care what you say about your brand.

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STARTBecoming the magnet

Attract people to you and get them to stick around.

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Trust

Tweetable

“People will support people they know, like and trust.” @tamcdonald #fagfestival

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@WendyWidom

Meet Wendy Member of the community who:

• Promotes segments• Watches, comments and is a guest• Helps recruit other guests

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And when she introduces new community members…

She keeps introducing new community members!

Most importantly, these community members do exactly what Wendy does: promote, introduce and participate

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Experiment

Always be experimentingStart small by:

• Testing with little or no budget

• Testing with no add’l resources

• Getting buy-in from at least one other stake-holder

• Measuring results

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Experiment

Tweetable

“The truth lies between what the community tells you and the data shows you.” @tamcdonald #fagfestival

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K.I.S.S.

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K.I.S.S.

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K.I.S.S.

Tweetable

“Making your message easy to share is letting your words be told from the user’s voice.” @tamcdonald #fagfestival

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• Long term growth

• Scalable Community

WIIFY?What’s in it for you?

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• Innovation

• Loyalty

WIIFY?What’s in it for you?

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• Community is not the crowd (make it exclusive)

• Be the magnet, Not the bulldozer

• Trust• Experiment (always)• K.I.S.S.

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How to Empower Communities

Contact: Tim McDonaldtimamcdonald@gmail.com

http://timmcdonald.me

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