1www.FAFSADAY.org

FAFSA DAYFAFSA DAY

Marketing Within Your Local Community

2www.FAFSADAY.org

3www.FAFSADAY.org

Who Can Help You Get The Word Out?

High School Guidance StaffHigh School Guidance StaffHigh School Teachers and/or AdministratorsHigh School Teachers and/or Administrators

High School StudentsHigh School StudentsParent / Teacher OrganizationsParent / Teacher Organizations

College Admissions StaffCollege Admissions StaffCollege Faculty and AdministratorsCollege Faculty and Administrators

Community Based OrganizationsCommunity Based OrganizationsReligious OrganizationsReligious Organizations

Local BusinessesLocal BusinessesLocal NewspapersLocal Newspapers

Radio StationsRadio StationsTelevision StationsTelevision Stations

Social MediaSocial MediaAnd More…And More…

4www.FAFSADAY.org

www.fafsaday.org

5www.FAFSADAY.org

www.fafsaday.org

All of these items can be printed today!

Some items can be ordered and sent to you!

Many can be used electronically!

All of these items can be printed today!

Some items can be ordered and sent to you!

Many can be used electronically!

6www.FAFSADAY.org

Save the Date & Bookmark

7www.FAFSADAY.org

Flyer & Poster

8www.FAFSADAY.org

www.fafsaday.org/mcgsadmin

9www.FAFSADAY.org

www.fafsaday.org/mcgsadmin

10www.FAFSADAY.org

Folleto En Español

11www.FAFSADAY.org

www.fafsaday.org/mcgsadmin

12www.FAFSADAY.org

www.fafsaday.org/mcgsadmin

13www.FAFSADAY.org

Social Media

14www.FAFSADAY.org

Social Media Best Practices

Facebook•Use Conversational Tone•Invite Readers to Take Action•Share Pictures or Video•Invite Responses and Likes•Vary Your Post Types•Keep Post Short

Twitter•Create Tweets that Resonate•Keep Tweets Short and Sweet•Make it Real-Time•Tweet as Often as Possible•Use @Replys and #Mentions

YouTube•Make a Splash to Go Viral•Assure a Good Video Image•Inspire, Don’t Just Educate•Make It Fun•Keep It Short•Include A Call to Action

15www.FAFSADAY.org

Online

16www.FAFSADAY.org

Email Blast / Robo-Calls

17www.FAFSADAY.org

Communicate with Your Registrants

18www.FAFSADAY.org

Contact People

Ryan Forsythe

MASFAA Communications CommitteeCo-Chairperson

Assoc. VP of Strategic Enrollment Management and Student Fin. AidMount Wachusett Community College

978-630-9290rforsythe@mwcc.mass.edu

19www.FAFSADAY.org

YOU CAN GET THE WORD OUT!!Q

UE

ST

ION

S?

TH

AN

K Y

OU