Innovation you can build onTM

Facial Skin Care

Global Market Review 2011

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Global Beauty and Personal Care - 2010

Euromonitor 2010

Total Market £246bn + 5.2% yr-on-yrCAGR 5.1%

£56.8bn

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Global Skin Care Market by Sector 2010

Total market £56.8bn +4.7% yr-on-yr

Euromonitor 2010

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Global Facial Market By Sub-sector 2010

Total Market £45.8bn + 4.6% yr-on-yr

Euromonitor 2010

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Facial Skin Care By Region 2010

Euromonitor 2010

Total Market £45.8bn + 4.6% yr-on-yr

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Market Drivers Anti-ageing Skin Care with SPF Health & Well-being Credibility Segmentation

Innovation you can build onTM

Facial Skin Care

Anti-Ageing

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Prevention and Cure

Targets ageing in an age segmented approach with prevention & cure

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Visible and Proven Results Consumers are increasingly looking to see

visibly proven results, they want to see what they are paying for.

As cosmetic surgery is becoming more and more prominent, consumers who can’t access that are looking for a cheaper alternative.

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High Performance

A 2 phase concentrated program to use a few times a year

Like getting Botox without the pain of the needle

Said to have 3x the level of injectable-grade Hyaluronic acid for dramatic filling & plumping

“Comprehensive, high-performance anti-ageing serum

inspired by groundbreaking DNA research”

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Skin Whitening/ Tone Enhancers

To help banish age spots and dullness

Virtually undo the visible evidence of sun damage, dark patches, age spots

Single-use sachet targeting whitening and anti-ageing

Skin whitening for men, that can refresh

and revitalise

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Anti-ageing & Moisturisation

Lines and wrinkles appear to evaporate

Brings together four potent hydrators to work together to restore the optimal moisture

content of the skin

7-in-1 Anti-Aging UV Moisturiser

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Face Shapers/Slimmers

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Antibacterial

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Facial Skin Care

Skin Care with SPF

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The vast majority of skin ageing is caused by UV rays, primarily UVA

There is a growing trend for specific UVA claims in daily skin care products

SPF 15 is the most commonly found sun protection in facial skin care, although this is sometimes higher

Skin Care with SPF

Neutrogena Ultra-Light Moisturising Facial Cream with SPF 15 Garnier Nutritioniste

Ultra-Lift Anti-Wrinkle Firming Moisturiser

SPF 15

Lancôme Absolue Precious Cells SPF 15

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Self-Tanning These products lead to a gradual build up of colour on

the skin with regular use The active ingredient in these products is DHA

(Dihydroxyacetone)

Dove Facial Tanning Lotion SPF 15

The Nivea for Men Gradual Tan Summer

Look Moisturiser

Olay Touch of Sun UV Defence Regenerating

Lotion SPF 15

Innovation you can build onTM

Facial Skin Care

Health & Well being

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Natural Origin

Nutritional and compensating power of botanical omega, 3, 6, and 9

Kick starts skin’s natural repair to help re-energize & visibly correct the appearance of lines

All-natural, certified organic skin care

Avon’s 2005 Global Women Survey found that “78% of women worldwide say they wish anti-ageing products were made with natural ingredients”*

*Datamonitor 2009

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Healthy Skin ClaimsLeaves skin, soft, vibrant, glowing and healthy

Triple moisturising, energising and healthy glow effect

Essential nutrients refine, brighten,

balance, and tone skin for a radiant appearance

Pro-Xylane, vitamin A, Omega 3 & 6 and other skin nutrients

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Beauty from Within

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Health/Wellbeing and pampering

Almost half of Europeans suffer some daily stress. Commuting, work, family, and socialising all fight for time and consumers eagerly turn towards pampering to unwind.

When de-stressing, consumers' key demands are pleasure, ease and habit.

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Pampering/ Anti-Stress

Calm and relaxed face cream Instant

moisturising and relaxing mist

Relaxing nightly

cleanser

Eternal flow, day emulsion

enriched massage cream

Improves the skin’s ability to

protect itself from stress

Soothing Anti-stress Ultra Moisturising Gel Essence

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Home SpaA revolutionary at-home light therapy anti-ageing treatment

Simple, convenient at-home microdermabrasion

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Facial Skin Care

Credibility

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Credibility

A WHICH? Survey in the UK found:Simple Kind to Skin Replenishing Moisturiser proved to be just as effective as luxury brands costing many times more.

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Credibility

£3.49 Aldi face serum

creams the lot…

The "blind test" of 2,000 products

ranked the Boots Protect and Perfect

Intense Beauty Serum - SIX times

more expensive at £20.50 - second.

It was hailed as a wonder serum

when it was launched last year and

followed the popular No 7 cream

version three years ago.

Innovation you can build onTM

Facial Skin Care

Market Segmentation

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Age Segmentation Datamonitor 2007 – “Over 85% women from most

countries “strongly agree” that a women can be beautiful at any age” with notable exceptions such as Japan”

Specifically formulated to improve the creping,

thinning appearance of mature skin

Maturing Skin Re-Cushioning Serum

Specially formulated for mature skin and helps to

reactivate the production of collagen.

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Age Segmentation

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Men’s Market Natural brand targeted specifically at men

“He'll adore the fresh non-oily texture and the wrinkle fighting power of this masculine anti-ageing formula”

Facial Moisturising Gel for middle-aged men in Japan

150 US$ specifically targeting male skin after shaving

Innovation you can build onTM

Facial Skin Care

Future Trends & Skin Care Innovations

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Intelligent HydrationDuraQuench IQ (Cetyl Alcohol (and) Isostearyl

Isostearate (and) Potassium Cetyl Phosphate (and) Cetyl Behenate (and) Behenic Acid (proposed))

Delivers superior moisturisation via dual action technology

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Anti-AgeingRevitElix (Echium Plantagineum Seed Oil)

A natural plant source of omega 3, 6 & 9 fatty acids that regenerates and revitalises skin

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Anti-ageing Instant Results

Hydrotriticum PVP has film-forming properties This film imparts a rigidity to the skin that

'snaps' the skin back into its original position.

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Hydrotriticum PVP

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Naturals 49 Ecocert approved natural products

NatraGem E145 (Polyglyceryl-4 Laurate/Succinate (and) Aqua)a versatile, high HLB, oil-in-water emulsifier, which can be used to

create a variety of natural cosmetics.

NatraGem S140 (Polyglyceryl-4 Laurate/Sebacate (and). Polyglyceryl-6 Caprylate/Caprate

(and) Aqua)a highly efficient natural solubiliser capable of incorporating a

wide range of lipophilic ingredients into clear formulations

Blue Guide – Cold Process Emulsifiers MixXIN ME Arlacel 1689 PolaSperse CSI and QBE

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Naturals

Natural and sustainable Repair, Replenish and Protect benefits Clinically proven to repair cracked hands

Lanolin & Derivatives

After 2 weeks using Super Sterol Liquid

After 2 weeks using Petrolatum

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Natural

Pripure 3759 (Squalane)

100% Naturally derived from olives Confirmed by new external test method

(IRMS test)

Approved natural by Ecocert

Excellent sensory properties Good spreading Soft and velvety skin feel Non-greasy afterfeel

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Well Being

Cotton protein that is highly substantive skin and has proven counter-irritancy properties

Kind and gentle to the skin, cotton is also synonymous with comfort and caring sensations.

Prolevium (Hydrolysed Cottonseed Protein (and) Aqua)

Innovation you can build onTM

Facial Skin Care

Thank youAny Questions?