FACETED IDENTITIESXianhang Zhang

THE EXCUSES

THE EXCUSES

• It’s hard to find the time

• I was never taught how

• I’m tired at the end of the day

• It’s expensive

• I can’t gain access to the resources

• I don’t have any of the tools

Presentation of Self

ImpressionManagement

Attribution Theory

ABOUT ME

ABOUT ME

• Theory, Design & Business

ABOUT ME

• Theory, Design & Business

• I design for Social Interaction

ABOUT ME

• Theory, Design & Business

• I design for Social Interaction

• For hire

BLOG?

Personality = f (Audience,

FACETS & ALTER-EGOS

FINDINGS

FINDINGS

• Facets remarkably usable (n=1)

FINDINGS

• Facets remarkably usable (n=1)

• Facets are Voices

FINDINGS

• Facets remarkably usable (n=1)

• Facets are Voices

• Audiences are easier to write to

FINDINGS

• Facets remarkably usable (n=1)

• Facets are Voices

• Audiences are easier to write to

• “Xianhang as a ...”

OTHER APPLICATIONS

OTHER APPLICATIONS

Faceted Facebook

OTHER APPLICATIONS

Faceted Facebook

Faceted Twitter

OTHER APPLICATIONS

Faceted Facebook

Faceted Twitter

Faceted Youtube

DESIGN ISSUES

DESIGN ISSUES

What is the ideal granularity of a facet?

DESIGN ISSUES

What is the ideal granularity of a facet?

How lightweight should facet creation be?

DESIGN ISSUES

What is the ideal granularity of a facet?

How lightweight should facet creation be?

How can you communicate faceting to the reader?

DESIGN ISSUES

What is the ideal granularity of a facet?

How lightweight should facet creation be?

How can you communicate faceting to the reader?

How does faceting integrate with the rest of the web ecosystem?

FACETS & PRIVACY

FACETS & PRIVACY

• Facets are orthogonal to privacy

FACETS & PRIVACY

• Facets are orthogonal to privacy

• Facets makes privacy socially tractable

FACETS & PRIVACY

• Facets are orthogonal to privacy

• Facets makes privacy socially tractable

• invite-only facets, hidden facets, paid facets

AN RFH

AN RFH

• Request for Hacker

AN RFH

• Request for Hacker

• Want to make this a Wordpress plugin

AN RFH

• Request for Hacker

• Want to make this a Wordpress plugin

• Wordpress source melts my brain

AN RFH

• Request for Hacker

• Want to make this a Wordpress plugin

• Wordpress source melts my brain

• Any Wordpress Hackers in the audience willing to collaborate?

ALTER-EGOS

ALTER-EGOS

ALTER-EGOS

NEXT STEPS

NEXT STEPS

• You guys!

NEXT STEPS

• You guys!

• Experiment with faceted identities

NEXT STEPS

• You guys!

• Experiment with faceted identities

• Come up with a design language

NEXT STEPS

• You guys!

• Experiment with faceted identities

• Come up with a design language

• Make it standard across the web

NEXT STEPS

• You guys!

• Experiment with faceted identities

• Come up with a design language

• Make it standard across the web

• Save a whole lot of social awkwardness

THANK YOU!

hang@bumblebeelabs.comhttp://www.bumblebeelabs.com