MOONTOAST, INC. Webinar

Facebook Rich Media Announcement:What Does It All Mean?

August 7, 2013

PresenterErrol Apostolopoulos, VP Producterrol@moontoast.com@errol33

MOONTOAST, INC.Social Rich Media Platform for the Enterprise

What Moontoast Believes – Social Rich Media Ads Drive ROI

We believe that social ads need to be branded, interactive experiences that deliver rich engagement for the top brands and agencies to drive social ROI.“ ”

Social Rich Media Aligns With Macro Economics

Consumers spending more time on Social

Social networks coming of age for advertisers

Explosion of mobile adoption

Growth of online video advertising as viewers migrate

Value cost is still high in digital advertising versus TV, especially social & mobile

Interactive advertising supports the entire path-to-purchase to maximize ROI

Innovation with interactive advertising is creating unique opportunities in social to leverage the news feed (e.g. location-based services, OpenGraph stories)

Social Rich Media Ads Target Audiences Along Consumer Journey

Awareness Lead Generation Preference Shopping Experience Endorsement

Interactive and transactional rich media experiences which engage social consumers throughout the entire path-to-purchase journey within the social

context.

Moontoast’s Social Rich Media Platform

Activation HubAd builder to create, manage

and analyze your ads and campaigns

Interactive Rich Media AdsMoontoast’s interactive ads can be distributed at scale on major social channels like Facebook and Twitter, across multiple device

types responsively.

Social AnalyticsMeasure and optimize

campaign and ad performance versus

benchmarks.

MOONTOAST, INC.Facebook Rich Media Update & Overview

What Does Facebook’s Rich Media Announcement Mean?

Mobile-optimized rich media ads trigger an interactive HTML5 experience in a full-screen browser– when a person clicks on the offsite link, they are taken outside of Facebook. This creates a frictionless transaction without causing disruption within the News Feed.

“

”Moving forward, we encourage developers to focus on creating great rich media experiences on mobile. On desktop, developers should focus on optimizing Page post links and photo Page posts for client objectives.

“”

Moontoast Social Rich Media Works Everywhere!

Moontoast’s Social Rich Media platform was built from the ground up to work across devices and social networks.

On mobile device, Moontoast has always supported HTML5 rich media experiences that work off a Page post link, there is no change from this announcement.

On desktop, Moontoast has always supported a hosted custom embed landing page that works off a Page post link, there is no change from this announcement.

MOONTOAST, INC.Smartphone Demo – Video w/Lead Acquisition Unit

Lead Acquisition Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the newsfeed.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “SUBMIT” button to submit.

After the submission, the user is asked to shared this app with friends and family.

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

Which takes them to a branded experience, with a video and form to receive updates.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “SUBMIT” button to submit.

After the submission, the user is asked to shared this app with friends and family.

Lead Acquisition Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the newsfeed.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “SUBMIT” button to submit.

After the submission, the user is asked to shared this app with friends and family.

Lead Acquisition Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the newsfeed.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “SUBMIT” button to submit.

After the submission, the user is asked to shared this app with friends and family.

Lead Acquisition Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the newsfeed.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “SUBMIT” button to submit.

After the submission, the user is asked to shared this app with friends and family.

Lead Acquisition Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the newsfeed.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “SUBMIT” button to submit.

After the submission, the user is asked to shared this app with friends and family.

Lead Acquisition Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the newsfeed.

If the user decided to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “SUBMIT” button to submit.

After the submission, the user is asked to shared this app with friends and family.

Lead Acquisition Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the newsfeed.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “ENTER NOW” button to submit.

After the submission, the user is asked to share this app with friends and family.

Lead Acquisition Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the newsfeed.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “ENTER NOW” button to submit.

After the submission, the user is asked to share this app with friends and family.

Lead Acquisition Demo

MOONTOAST, INC.Tablet Demo – Sweepstakes Unit

Sweepstakes Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the newsfeed.

If the user decides to participate in the contest, they fill-out the form.

Once the form is complete, the user would press the “ENTER NOW” button to submit.

After the submission, the user is asked to shared this app with friends and family.

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

Which takes them to a branded experience, with a video and form to receive updates.

If the user decides to participate in the contest, they fill-out the form.

Once the form is complete, the user would press the “ENTER NOW” button to submit.

After the submission, the user is asked to shared this app with friends and family.

Sweepstakes Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from a newsfeed.

If the user decides to participate in the contest, they fill-out the form.

Once the form is complete, the user would press the “ENTER NOW” button to submit.

After the submission, the user is asked to shared this app with friends and family.

Sweepstakes Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from a newsfeed.

If the user decides to participate in the contest, they fill-out the form.

Once the form is complete, the user would press the “ENTER NOW” button to submit.

After the submission, the user is asked to shared this app with friends and family.

Sweepstakes Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from a newsfeed.

If the user decides to participate in the contest, they fill-out the form.

Once the form is complete, the user would press the “ENTER NOW” button to submit.

After the submission, the user is asked to shared this app with friends and family.

Sweepstakes Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from a newsfeed.

If the user decides to participate in the contest, they fill-out the form.

Once the form is complete, the user would press the “ENTER NOW” button to submit.

After the submission, the user is asked to shared this app with friends and family.

Sweepstakes Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from a newsfeed.

If the user decides to participate in the contest, they fill-out the form.

Once the form is complete, the user would press the “ENTER NOW” button to submit.

After the submission, the user is asked to share this app with friends and family.

Sweepstakes Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from a newsfeed.

If the user decides to participate in the contest, they fill-out the form.

Once the form is complete, the user would press the “ENTER NOW” button to submit.

After the submission, the user is asked to share this app with friends and family.

Sweepstakes Demo

MOONTOAST, INC.Desktop Demo #1 – Video w/Lead Acquisition Unit

Lead Acquisition Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the newsfeed.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “SUBMIT” button to submit.

After the submission, the user is asked to shared this app with friends and family.

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

Which takes them to a branded experience with a wallpaper, video, and form to receive updates.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “SUBMIT” button to submit.

After the submission, the user is asked to shared this app with friends and family.

Lead Acquisition Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the newsfeed.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “SUBMIT” button to submit.

After the submission, the user is asked to shared this app with friends and family.

Lead Acquisition Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the newsfeed.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “SUBMIT” button to submit.

After the submission, the user is asked to shared this app with friends and family.

Lead Acquisition Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the newsfeed.

If the user decided to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “SUBMIT” button to submit.

After the submission, the user is asked to shared this app with friends and family.

Lead Acquisition Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the newsfeed.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “SUBMIT” button to submit.

After the submission, the user is asked to share this app with friends and family.

Lead Acquisition Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the newsfeed.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “ENTER NOW” button to submit.

After the submission, the user is asked to share this app with friends and family.

Lead Acquisition Demo

MOONTOAST, INC.Desktop Demo #2 – Sweepstakes Unit

Sweepstakes Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the newsfeed.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “ENTER NOW” button to submit.

After the submission, the user is asked to shared this app with friends and family.

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

Which takes them to a branded experience with a wallpaper, video, and form to receive updates.

If the user decides to participate in the contest, they fill-out the form.

Once the form is complete, the user would press the “ENTER NOW” button to submit.

After the submission, the user is asked to shared this app with friends and family.

Sweepstakes Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the newsfeed.

If the user decides to participate in the contest, they fill-out the form.

Once the form is complete, the user would press the “ENTER NOW” button to submit.

After the submission, the user is asked to shared this app with friends and family.

Sweepstakes Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the newsfeed.

If the user decides to participate in the contest, they fill-out the form.

Once the form is complete, the user would press the “ENTER NOW” button to submit.

After the submission, the user is asked to shared this app with friends and family.

Sweepstakes Demo

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the newsfeed.

If the user decides to participate in the contest, they fill-out the form.

Once the form is complete, the user would press the “ENTER NOW” button to submit.

After the submission, the user is asked to share this app with friends and family.

Sweepstakes Demo

MOONTOAST, INC.So What Has Changed?

So……..What’s changed with this announcement?

Inline rich media units using Flash are now only supported for Organic Posts.

This is the change that matters to social advertisers as they will no longer be able to promote these ad units with paid media.

So……..Here’s how the Desktop Page post link works for Paid

Paid Media Page post link will no longer support the Inline Flash expansion, but it will still linked to a hosted embed landing page.

MOONTOAST, INC.moontoast.com

Why work with Moontoast? ……Innovation

2013 Facebook PMD Innovation Award Winner for Social Rich Media

Strategic partner exclusively focused on Social Interactive Advertising and recognized by AdWeek, TechCrunch, Mashable, AllFacebook, and others

Dedicated Managed Services for the creation, execution, and analysis of every unit

Responsive Ad Technology to provide the best user experience

Ecosystem of Partners for email, data, targeting, technology, commerce, & ad buying

Social Rich Media Expertise with big brands

Demonstrated record of first-to-market innovations in social

Trusted by Top Brands Around the World

MOONTOAST, INC. Webinar

Facebook Rich Media Announcement:What Does It All Mean?

August 7, 2013

PresenterErrol Apostolopoulos, VP Producterrol@moontoast.com@errol33