Post on 26-Jun-2015
description
Uptake Solutions 2014
Facebook PagesWhat you need to know to master
this medium
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The digital revolution is far more significant than the
invention of writing or even of printing.
Douglas Engelbart
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Housekeeping
• Welcome– Who has a Facebook page?– How many fans have you got?– What do you want to achieve out of today
• Assumed knowledge– You have a Facebook account– You are comfortable with navigating Facebook
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What you will learn
• What is a Facebook Page?– What is the difference between a profile, a page
and a group?– Tools of the trade– Cost to build and run a page
• Content and effectiveness– What to post, frequency.– Using Metrics, Insights
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Facebook Page Basics
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Profile vs. Page
Profile• Personal
– Represents an individual only– Can be public or private– Limited to 5000 friends,
unlimited followers
• Reach and Metrics– Powerful organic reach– No metrics– Limited ads options
Page• Business or Organisation
– Represents business, brand or product or individual
– All updates public*
• Reach and Metrics– Organic reach trending to 0– Full metrics– Full advertisement options
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Groups
• Built for collaboration– Public or Private– Designed for small groups– Build for a common interest– Many-to-Many focus
• Reach and Metrics– Powerful organic reach– No metrics– Limitations grow with size
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Use Examples
Brenton Johnson (friends and family)
Uptake SolutionsMaking technology work
for you
Client technology discussion group
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Questions?
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How to Post Content
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Posting from Mobile
• Facebook has apps for most smart phone platforms– Facebook– Messenger– Facebook Pages
Less Popular apps (personal apps)– Slingshot– Home
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Scheduling Posts
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Scheduling Posts
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Scheduling Posts
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Questions?
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Content and EngagementIt’s a conversation!
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95% of Facebook Pages
never respond to comments from fans
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Culture of the medium
• Why do people use Facebook?a) To catch up with friends and familyb) To buy things from merchantsc) To contribute and engage in a public discussiond) To read interesting news and articles
• Why is this important?– Don’t sell anyone anything on Facebook unless
that is something which your fans agree to.
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So what should we post?
• Relevant• Interesting• Engaging• Clickable• Personal• Conversational• Trending
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7 Top Tips
1. Always include a picture2. Include a call to action –Share, like, comment3. Ask your audience questions!4. Set goals5. Cross promote, network6. Repost your quality content7. Have a consistent message
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Content Ideas
• Thank your Fans• Memes• Project Updates• Member Profiles• Milestones• History• Trending topics
• Think Multimedia– Videos– Pictures– Blogs
• Partner content
• Demonstrate your WHY
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Meme example
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Questions?
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Tools of the Trade
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Uptake Solutions 2014Popular Tools
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InsightsWhere the metrics live
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Key terms
• Organic vs Paid reach• Demographics• Impressions vs reach• Engagement• Likes, Comments, Shares, Clicks• External Sources
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Questions?
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Admin Levels
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How to access Insights
https://www.facebook.com/uptakesolutions/insights
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Page Overview Page
+ Pages to Watch and 5 most recent posts
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Questions?
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Further reading
• We have some resources on this website for you. www.uptakesolutions.com.au
• Watch news sites like Mashable and Social Media Examiner
• Facebook Help, Google.
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Thank you!Best of luck with your page!
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