Facebook Marketing:Facebook Marketing:An Hour A DayAn Hour A Day

@marismith@marismith

present

Bubbly Scottish-Canadian! Relationship + Internet =

Social Media!

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“The Pied Piper of Facebook”

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A Wee Bit About MariA Wee Bit About Mari

Feel free to tweet!!@marismith | @ctreada

@facebookmktg

And join our fan page for the book:facebook.com/marketingbook

+facebook.com/marismith

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Tweet & Like Galore!Tweet & Like Galore!

Introduction Meet Chris Treadaway How the book came about

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Facebook Marketing bookFacebook Marketing book

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Survey ResultsSurvey Results

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Set clear objectivesSet clear objectives

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Survey ResultsSurvey Results

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Survey ResultsSurvey Results

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~500 million active members.

@marismith@marismith

#2 most trafficked site.

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“To help the world connect &communicate more

effectively.”@marismith@marismith

Facebook’s MissionFacebook’s Mission

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Fan Page

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Facebook’s Best FeaturesFacebook’s Best Features

Developing FIVE primary fan page strategies First – your clear Objective(s) Design Strategy Content Strategy Promotion Strategy Engagement Strategy Conversion Strategy

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5 Strategy Approach5 Strategy Approach

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Sample Landing TabSample Landing Tab

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Sample Canvas PageSample Canvas Page

Hallmarks of a customer-centric fan page: Non-fans land on a unique tab Wall tab shows Posts by page and fans Wall posts turned on (posts, photos, videos,

links) Prompt commenting Personalized Relevant content Variety of content Daily updates

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Be Customer-CentricBe Customer-Centric

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Facebook Social PluginsFacebook Social Plugins

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“It took us 8 years to reach 1.5 million registered users in the era of email. It took us only 5 months to acquire

the same number of users on Facebook.”

Facebook ConnectFacebook Connect

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Grow Your TribeGrow Your Tribe

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YOU are the go to person for a very tight niche

You’re seen everywhere – in all the right places, right times, right people.

One-click visiblity (Mari’s Ninja Tricks!)

Implement Radical Strategic Implement Radical Strategic VisibilityVisibility

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Drive traffic to your funnelDrive traffic to your funnel

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Track, measure & monitorTrack, measure & monitor