emblem-digital.com

Martin Belam

Facebook Marketing London, July 2012

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Facebook, Social Readers &

The Guardian

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Launched in September 2011

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Read, watch and listen Guardian content in Facebook

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An opt-in way of consuming Guardian content

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People were very vocal about it

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Very vocal indeed

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Why design it like that?

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Had one metric in mind...

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...but actually shifted this one

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It was an experiment

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I published this number-free adoption curve

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Any page is potentially a viral landing page

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It spawns new conversations around old content

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YouTube clips aren’t journalism

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But neither are TV listings

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A young, male audience primed to distribute

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Facebook referrals briefly eclipsed Google

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And then everybody said they “collapsed”

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Any graph that starts from a high peak...

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“Reads” are not prominent anymore

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The Guardian added “Agree / Disagree”

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Unfavourably compared to the “Right / Wrong” table

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Some actions speak louder

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The water carrier

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If I could turn back time...

emblem-digital.com

Martin Belam

Facebook Marketing London, July 2012

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Thank you