Post on 17-Oct-2014
description
22,472,980FilipinosonFacebook:
Source:Facebook,March2011
(that’sroughlythetotalpopula>onofAustralia)
Source:UNdataviaWikipedia
1in4toputitanotherway,almost
FilipinoshasaFacebookprofile
Source:basedonUNdata
11,622,360FilipinawomenonFacebook:
Source:Facebook,March2011
52%ofallFilipinousers( ) womenaccountfor
Source:Facebook,March2011
7,414,220Filipinawomenaged18‐35useFacebook
Source:Facebook,March2011
(that’saboutthesameasthetotalpopula>onofSwitzerland)
Source:Wikipedia
20%ThenumberofpeopleusingFacebookinthePhilippinesincreasedbyapproximately
inthepast3months
Source:FacebookviaSocialBakers,March2011
26Onaverage,Filipinos
visitFacebook
>meseverymonth
Source:Facebookvianickburcher.com,October2010
5½hours…andtheyspendanaverageof
onthesiteinanygivenmonth
Source:Facebookvianickburcher.com,October2010
# BrandPage Likes Growth
01 SmartCommunica/ons 971,317 1.21%
02 StarbucksPhilippines 788,206 1.95%
03 HairExperts(Sunsilk) 785,701 20.94%
04 NescaféPhilippines 369,032 12.05%
05 HavaianasPhilippines 362,379 2.09%
06 AxePhilippines 314,478 1.68%
07 7‐ElevenPhilippines 221,299 6.37%
08 L'OréalParisPhilippines 216,818 14.97%
09 GarnierPhilippines 149,997 2.28%
10 PizzaHutPhilippines 88,194 5.39%
TopbrandpagesonFacebookinthePhilippines
Source:FacebookviaSocialBakers,March2011
SimonKemp
EngagementPlanner,BBHAsia‐Pacific
simon.kemp@bbh‐asiapac.com.sg
+6565003071
@eskimon