Post on 18-May-2015
description
Part II: Facebook Fan Page Marketing
Virtual Options Coaching & TrainingSocial Media Digital Marketing Technology Training
Dawn Jensen
Social Media Speaker & Trainer
About.Me/dawnjensenSocial Media Speaker Digital Marketing Coach Technology Trainer
What you Need to Know:
• Foundation: Start Small • Build Deliberately• Be Consistent• Work Smarter, Not Harder• Build Strategically
Social Profiles Get Started..
Feature BiographyMini BiographyHeadshotCompany LogoResumeTagline/Motto/Mission StatementKeywords, Tags, Specialties
What You Need..
From your NotesChecklist
Some interesting thoughts..
Welcome Page
Welcome Page
1
3
2
7
5
4
6
1. Profile image2. Other Photos3. Post4. Wall/Feed5. Tabs6. Fans/Like7. Admin Tools
Facebook Fan Page Wall
Posting Tips
Be Strategic, not just experiment
Post with Purpose (Inform, Educate, Entertain)
Post like a friend, not like a brand
Use good content to drive conversation
Research first. Know Three Things:
• Where you’re headed
• What You’re Targeting
• What You’re measuring
“It’s the Indian… not
the arrow”
Note: Dawn’s attempt at pun humor
Common Social Goals & Ways to Measure• Fan base growth:
Hitting 1,000 fans or followers over a set period of time
• Customer acquisition: Getting 50 redemptions per campaign on social media offers
• Support of direct marketing: Adding 200 names to your e-mail database per month
• Engagement: Achieving 20% participation by your fan base (e.g. Facebook “likes” and comments)
Put your Social Media tools in place:
• to use in the right way • for the right reason• at the right time
“It’s the
Indian… not
the arrow”
How well is your Social Media working today?
SOCIAL MEDIA TOOLS
www.Gist.com
Working Smarter
Is it measured like this?
Social Media Mgmt: Postling ($)
Social Media Mgmt: Hootsuite
Sharing on Steroids: Amplify
SMS Business Card: Contxts
8 Success Criteria for Facebook Marketing
Create Best Practices
Promote your Facebook Page outside of Facebook to attract more fans. This can be as simple as adding a line to your current marketing or PR materials, such as
“Find us on Facebook to learn more.”
Make it Sticky
Facebook also offers a “Share” button that you can add to your Web site to make it easier for your content to be shared on Facebook.
Keep it Fresh
Assign an employee to create and manage your company’s Facebook Page
Post new information, photos and videos regularly.
Kittens & BreakfastYes, people talk about this stuff too.. but,
Think of Facebook as a community where you can participate and add genuine value.
Respond to messages and questions within 24 hours.
Myth:“If I build it, they will come.”
Develop a strategy to attract fans
Remember to get a strategy in place
• Lots of Social Networks- Define which ones work for your business
• Social Foundation funnels to your website: Start Small (Facebook & Linkedin)
• Build Deliberately. Think of it a layer cake.
• Be Consistent in what and when you post. Get on a schedule.
• Use Tools to work smarter, not harder
Facebook and Linkedin
Questions?
Well, not exactly… But we are pretty good.
Shared Pictures =
Shared Knowledge =
Shared Bookmarks =
Shared News =
Shared Videos =
Shared Everything =
Need more?Simply put, we can help.
Get you set upCoach You.
Get your strategy in placeTrain You.
or manage your Social Media
If that sounds like something you may be interested in, see me after!
Remember if…
Three Action Steps
1. Connect: www.fb.me/virtualoptions2. Visit: www.VirtualOptions.net3. Email: dawn@virtualoptions.net4. Text to fan: “virtualoptions” to 32655
(FBOOK)5. Resources:
www.delicious.com/virtualoptions