Post on 28-Oct-2014
description
2013 Preview & Measuring Business Results
Brian Johnson2.7.13
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Facebook Stories
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http://www.facebookstories.com/
Across 63 campaigns3X ROI or better in 70% of campaigns 5X ROI or better in 49% of campaigns
Source: Variety of 3rd party methodologies like panels and mix media models, all client initiated
Facebook Works: ROI throughout the funnel
Products to Solutions Facebook Works Mobile First
Products to Solutions Facebook Works Mobile First
Making Facebook seamless across all devices.
Products to Solutions Facebook Works Mobile First
Industry standard Facebook
vs.
Products to Solutions Facebook Works Mobile First
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Business Objectives Drive incremental sales and store traffic
Increase trial against premium products
Improve taste perceptions
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Crunched for Time? Consumers are increasingly pressed for time and tend to skip lunch, bring in leftovers, etc…
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Creative Samples
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Measurement PlanReach / Frequency
Resonance
Reaction
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The Result
Up to and over 4x return on ad spend
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