Do’s and Don’ts of Facebook

The Growth of Facebook

General Growth• More than 300 million active users • 50% of the active users log on to

Facebook in any given day • The fastest growing demographic is

those 35 years old and older

User Engagement

• Average user has 130 friends on the site

• More than 6 billion minutes are spent on Facebook each day (worldwide)

• More than 40 million status updates each day

• More than 10 million users become fans of Pages each day

So do you think you can reach some people who

Know you Like you and

Trust you on Facebook?

Our Role is Changing

• It’s time to Connect • It’s about relationships more than sales

Use the POST Method

• People: Assess your customers’ social activities and understand if they even participate in social media.

• Objectives: Decide what you want to accomplish.

• Strategy: Plan for how your relationship with customers can change.

• Technology: Decide which social media technologies to use (Networking, blogs, twitter, etc)

Have a Plan

• Keep in touch with the lives of people you know

• Provide articles and updates

• Use your page as a resource for information– Links, videos

• Put your listings on your page

• Add appropriate humor/warm fuzzies

Do• Change your privacy settings

Don’t• Put all your personal information on

your profile

Don’t• Accept every invitation for friendship• Accept every application

Do• Categorize your friends• Remember that your wall

is visible to a large number of people

Do• Make comments on friends walls

Don’t• Put photos on that are not G rated• Put photos on your wall that you

wouldn’t want your 1st grade teacher to see.

Postlets to Add Listings

Do• Post pictures

Do• Share pertinent information

Don’t• Play Games• Leave evidence of playing games on

your wall

Do• Post relevant articles

Do• Add FaceBook to your phone

Do• Use Business Applications

Summing it UpUse Discretion (this is business)

Remember, this is a business siteCreate an appropriate profile for business– This becomes part of your reputation and

personal brandBe selective on what shows on your wall– Full disclosure is not best

Add photos to enhance your page– Successful move photos

Join relevant groups and networksUse privacy controlsUse E-mail notification controls