Facebook Best Practices for

Government:

Real World Examples

Presentation By:

Move Digital

MoveHSV.com

Takeaway:Thank your partners

Takeaway:Use text on

graphics to

explain

Don’t need to

repeat

information in

status that is in

the graphic

Takeaways:

Choose your photos

(and words) based

on the emotion you

want from your

audience

Takeaway:

Ask questions that

are vague enough to

make people wonder.

Takeaway:

Great photos do

2 things:

#1: capture moments

#2: tell a story

Takeaway:

Let your audience be the star. Give THEM easy ways

to actively participate & share your content.

Page

update

Audience/ fan photos

Takeaway:Short plain text status updates are perfect

for conveying updates & information.

Takeaway:

Using a generic or

stock photo can

make your update

stand out.

Only use images you

have permission to

publish.

Takeaway:

For big events

create shareable,

stand-alone graphics

that include all event

information

Takeaway:

Show your

audience what is

in it for them.

Takeaway:

Use holidays

(popular & bizarre)

to connect with

your mission.

Takeaway:Tell your audience

what you want them

to do by including a

call to action (“get

outside & play”)

Takeaway:

Share your media

coverage!

Next step:

show more of the story,

behind the scenes, etc.

Takeaway:

Share a fun photo

of something that

caught your eye.

Our brains process

visuals MUCH

faster than text.

Takeaway:

Recognize the people

in your organization &

their

accomplishments,

good deeds, etc.

Takeaway:

Use graphics &

CAPS to draw

attention to

important

information

Takeaway:Share significant

accomplishments,

statistics.

If you’re sharing a

lot of text,

break it up with:

- bullets (dashes)

and/or

- white space

Takeaway:

Share articles

about topics your

audience is

interested in

Takeaway:

Show & tell in

your updates.

Takeaway:

Take photos at

events.

Publish 1 or 2 in

real time.

Save the rest &

publish later in the

day/ the next day.

Want a session like this for your

business or industry?

Move Digital can do that!

Learn more on our website.