Will Hardison

www.growafanbase.com

will@growafanbase.com

@willhardison + @growafanbase

Step 1: Define Your Goals

• Are you looking to drive sales?• Gain new fans?• Increase brand awareness? • Download a whitepaper or do a specific

action?

Step 2: The Ad Type

Clicks to Website: Send people to your website.

Website Conversions: Increase conversions on your website. You'll need a conversion pixel for your website before you can create this ad.

Page Post Engagement: Boost your posts.

Page Likes: Promote your Page and get Page likes to connect with more of the people who matter to you.

App Installs: Get installs of your app.

App Engagement: Increase engagement in your app.

Offer Claims: Create offers for people to redeem in your store.

Local Awareness: Reach people near your business.

Event Responses: Raise attendance at your event.

Video Views: Create ads that get more people to view a video.

Step 3: The Ad Copy

Bad example #1 – FanBase is a marketing agency that helps businesses grow.

Good example #1: Find out our 7 proven tips to help skyrocket your sales conversions by 250%! Click to find out more.

Good example #2: Learn the 7 deadly mistakes businesses make when setting up their company website. Click now before it’s too late!

Step 4: The Ad Image

• Do not use your logo if you’re not a household brand

• Show the actual product / service related to the ad

• Don’t ignore the colors

Step 5: Basic Targeting

Step 6: Advanced Targeting

Step 8: Bidding / Scheduling

Advertiser A bid $0.30Advertiser B bid $0.50Advertiser C bid $0.50Advertiser D bid $10

Advertiser A bid $0.30Advertiser B bid $0.50Advertiser C bid $0.50Advertiser D bid $10

There are two important takeaways here:

•If you try to bid too low, your campaign may not get the exposure it deserves and you won’t reach your goals. Remember, you always get what you pay for.

•Don’t worry about bidding a high amount. You’ll still end up paying the lowest amount possible in the auction to get your ads delivered.

Step 8: Key Metrics

We have to go back to goals and ask ourselves, what important metric do we look at based on our goal?

Website Conversions?

New Page Likes?

What action did we want them to take?

• LCV = 3x CAC

• Lifetime customer value = 3 times the cost to acquire that customer