Name: Date:

Nudge, Nudge, WINK, WIN

Dr David Greenfield CEnv MCIWM, Director – Waste & Resources

The Challenge Facing us…

Cultural – who can afford sovereignty?

Solutions

Major efficiencies

Transformation

Cuts

Realigning service to the public

Understanding the Local Government Business

Waste Management

Top of the political agenda

Districts and Boroughs a major spend area

Pressure for recycling

Pressure for high customer service

Smelly waste – The Chicken Tikka Masala effect

Nudge, Nudge.

Nudging – To influence behaviour through positive choice

Are Local Authorities compelled to dictate or influence?

Nudging or Shoving in Waste Management

Wandsworth – reduce your waste reduce your council tax

Royal Borough of Windsor & Maidenhead and Recyclebank

Who Nudges the Nudgers?

IESE developed the “Waste Improvement Network” in 2006

Over 90% of Authorities have a least one registered userLibrary and Case Study LibrarySelf assessment serviceProcurement guidanceWIN FOCUSPartnership RoutemapWINK

To Nudge or Shove – that is the question

Nudging,

But you need someone to nudge a proportion of LA policy makers, prior to them nudging the public...

In Waste management:

Nudge, Nudge, through WINK and WIN

Thank you for your Time

Please visit www.win.org.uk or contact us on:

David.greenfield@southeastiep.gov.uk

enquiries@southeastiep.gov.uk