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eZ SystemsCorporate Presentation
SLIDE 2
Company
eZ Publish Platform
Customers and Go-to-Market Strategy
Management Team and Organization
The Future Summarised
Contents
Copyright © 2012 eZ Systems January 2013
Company
Copyright © 2012 eZ Systems
eZ Success Story
eZ Systems AS founded 1999 in Norway
More than 12 years commitment to Commercial Open Source
105 employees
Continued growth: Supporting over 15,000 customers in 120 countries
Established ecosystem: More than 350 Partners and a strong community of 42,000 + members
Over 5 million downloads and 250,000 installations
North AmericaUnited States
EMEAFrance, Germany, Italy,
Norway, Spain, UK, Finland/Baltics
AsiaPacChina, Japan,
Singapore
January 2013
eZ Systems – Corporate Overview
Copyright © 2012 eZ Systems
Digital Services improve people´s life
Empowering enterprises with the freedom to create
sustainable content driven digital business
January 2013
Copyright © 2012 eZ Systems
Selected Blue Chip Global Customers
January 2013
Copyright © 2012 eZ Systems
A History and Future of Growth and Innovation
January 2013
Until 2010: Building the technology and community
2011 – 2012: First scaling and foundation for growth
2013+: Global expansion and scale
New CEO, enhanced management team
Extending the platform (via two acquisitions)
Productisation Channel development Game change is the roll out
of eZ publish 5 OEM contracts - completing
innovation leadership
Technology development focus, service sales
Establishing community. Today:
40,000+ members 700+ man years
development 28,000+ technical
contributions First software sales in 2007
Accelerated conversion of installed base
Move to “all cloud” Geographic and channel
expansion Large scale cloud ASP
distribution partnerships Continued technology and
innovation leadership, organic and acquisitions
SLIDE 7
Company
eZ Publish Platform
Customers and Go-to-Market Strategy
Management Team and Organization
The Future Summarised
Contents
Copyright © 2012 eZ Systems January 2013
eZ Publish Platform
Company
January 2013Copyright © 2012 eZ Systems
The Empowerment (R)Evolution
The Empowerment (R)Evolution
January 2013Copyright © 2012 eZ Systems
The Market dynamically develops rapidly
January 2013Copyright © 2012 eZ Systems
Dig
ital B
usin
ess
Cov
erag
e
New Market Requirements
From tactical website presence to strategic digital communications
From www to multi-channel, multi device delivery
From uni-dimensional web creation tools to complete software platform including creation, delivery and optimization
From fragmented tools to integrated, interoperable communication platform
eZ enables the guidance through the end-to-end process experiences
Copyright © 2012 eZ Systems January 2013
CommunicateAwareness
Exploration
Selection
Socialize
Comparison
Moments of Influence
Targeted vertical solutions
Copyright © 2012 eZ Systems January 2013
The easy way to interoperate, create, deliver
and optimise digital businesses
Media & Publishing
Banking & Finance
Telecoms Public & NGOs
Platform
Customer Case Studies
Copyright © 2012 eZ Systems
Website: www.csmonitor.com
Geography: North America
Theme: Newspaper website, General news
Value: End to end digital process enablement
Integration for content syndication services
Increase of efficiency and reach by 15% year on year
Entire content archive migration (150 years)
Significant increase of subscriber reach through Multi- Channel distribution
January 2013
For more case studies: http://ez.no/Resources/Case-Studies
Website: www.grazia.fr
Geography: France
Theme: Magazine website, Fashion, Lifestyle and Glamour
Value: Rebuild of site to create a multichannel (responsive) environment, a multi-site
installation for economically migrating other brands to eZ Publish, free and paywall content access, rich multi-media content archive with attractive and accurate
faceted search tools.
Newspapers and Magazines
Copyright © 2012 eZ Systems
Customer Case Studies (Cont’d)
For more case studies: http://ez.no/Resources/Case-Studies
January 2013
Telecoms Website: www.orange.com
Geography: Global, HQ in France
Theme: Orange’s corporate portal
Value: End to end management of Orange’s end user subscribers
Fast multimedia experience
Brand recognition increased by 10% in 12 months
Multisite concept ready to build sites for global subsidiaries
Cost efficiency increased by 10% year on yearNon-Governmental Organisation
Website: http://www.wwf.fr
Geography: France
Theme: WWF’s French website
Value: Multimedia library
News and social feeds
Enablement of interactivity and donation tools
The eCommerce shop increased its sale by 8%
Dynamic mission updates and reduced time of editorial work
Copyright © 2012 eZ Systems
Customer Case Studies (Cont’d)
January 2013
Inte
rnet
Ext
ran
etIn
tran
et
Financial Services Finanz Informatik: Computer centre for over 400 German banks
Enable distributed editors to publish content Establish the intranet as communication channel Higher employee satisfaction and ease of FIND
information Merge Lotus Notes & web
Establish a central and integrated knowledge base for customers and partners
Central user-management-system with defined access to all information
Project platform allowing to effectively change and modify content from any device
Reduction of the time-to-web by 25% Reduction of duplicate content through multi-
channel-publishing – efficiency increased by 30% Higher frequency and customer loyalty by
enablement of access any time and from any device by keeping banking security standards
Copyright © 2012 eZ Systems
Industry Growth Drivers
Massive $32 Billion overall market opportunity, growing 2x faster than general software market
Deployments of cloud-based software (SaaS and PaaS) growing 3-4x faster than on-premise
Digital Experience Management
January 2013
= Web Content Management + Personalised Experience + Digital Services Support
ExperienceReadyWCM
CustomerInteraction
Management
Analytics & Insights
Search & Retrieval
eCommerce Solutions
Multichannel & Multisource
Personalization and marketing
automation
Experience ReadyWCM
CustomerInteraction
Management
Analytics & Insights
Search & Retrieval
eCommerce Solutions
Multichannel & Multisource
Personalization and
marketing automation
eZ Publish 5 Platform
January 2013Copyright © 2012 eZ Systems
eZ App FactoryeZ OpenMagazineeZ TubeeZ ARendereZ for IBM FileNet®eZ Translation Manager
eZ FindeZ Smart Tags
eZ odoscopeeZ LiveViewereZ Content Cockpit
eZ Recommendation ServiceseZ ExceedeZ Marketing AutomationeZ Collaboration WorkfloweZ Teamroom
eZ Web Shop07PayExeZ Way 2 Magento
eZ Lekane Dialogue
eZ Accelerator
Included in eZ Publish 5 Platform:- Responsive Design - m. Mobile Templates- Native App SDK - REST API
Apps
Services
Software products
Connectors
Copyright © 2012 eZ Systems
What Does The eZ Publish Platform Do ?
January 2013
eZ Publish enables the full life cycle management of best-in-class, content-driven digital businesses
Deliver
Optimize Create
Customers, Consumers, Employees,
Customize, Adapt, Recommend
Learn, Adapt, ConvertAuthor, Capture, Collaborate
Content Creators, Marketers, Information Workers
eZ Publish Platform
User Interface
APIs
Business Logic
Storage
Copyright © 2012 eZ Systems
2012 has been a year of many major paradigm shifts
eZ Publish releases 2012
January 2013
eZ Publish 5
360 degreeDigital Experience
Management
Public Release: Nov 20th, 2012
Kilimanjaro
Kilimanjaro
H Hybrid Shipping
Model
eZ Publish 4.7
Optimize your digital channels
Public Release: May 15th, 2012
Etna
Copyright © 2012 eZ Systems
Hybrid shipping in action
January 2013
Copyright © 2012 eZ Systems
Hybrid shipping in action
January 2013
Copyright © 2012 eZ Systems
Hybrid shipping in action
January 2013
Copyright © 2012 eZ Systems
eZ Publish 5 is the first step into the new era
Transformation to a true Platform guaranties sustainable investment
Holistic customer management
Mission and business critical ready
eZ Publish 5 is a breakthrough towards simple, seamless andoptimized digital channel management
January 2013
eZ Publish Platform
“Farming Customers”
“Hunting Customers”
End-to-end Digital Channel Lifecycle Management
Copyright © 2012 eZ Systems
eZ Publish 5 Architecture
January 2013
Copyright © 2012 eZ Systems
eZ Publish 5 is the first content management platform designed to handle Massive Content & Big Data!
eZ Publish 5 integrates the Symfony 2 framework combining the power of the two communities and innovation leading technologies
The new template engine TWIG enhances rendering speed
Technical Highlights of eZ Publish 5
January 2013
Copyright © 2012 eZ Systems
• Fast• Cloud friendly• Interoperable• Adaptable• Agile• Social• Easy usable• …
The new eZ Publish 5 Capabilities
January 2013
» eZ Publish 5 is not anymore a simple content management application but a complete platform, the eZ Publish Platform.
With a solid future-proof architecture designed to support the next generation of online applications, its goal is to handle Big Data as well as existing and future Customer Experience Management needs as well a range of emerging requirements. It is backward compatible with legacy eZ Publish architecture.
NEW:• eZ Marketing
Automation• Public API, REST
API, Persistance API
• Symfony 2 Development Framework
Copyright © 2012 eZ Systems
All IP owned by eZ
Core in-house team drives architecture, design and key application logic
Community adds key support through enhancements and extensions
Community accelerates innovation and market reach
Community is self-sufficient and sustaining (tests their own code)
Leveraging the eZ Community Project
January 2013
eZ Community
42,700 members 50%+ growth in certified developers per year 80%+ of members are web professionals 28,000 technical contributions made 700+ man-years of development
eZ Publish
PHP
Most used web programming language
Over 75% of web servers worldwide
Open Source
Symfony
One of the most used PHP frameworks worldwide
Open Source
Uniquely business driven open source community linking core coding competencies with eZ products
Copyright © 2012 eZ Systems
Enterprise-ready Performance Availability Security
End-to-end solution No Silos Feasibility Back to IT
Management
Agility For Success Flexible Business
Models Open Source
Open Architecture Under-the-hood
visibility Open Environment
Scale as you go Elastic environment Module Flexibility
eZ Publish – Hybrid Delivery Model
January 2013
eZ Publish 5 will be shipped as a preconfiguered, stack-optimized cloud service and on premise
eZ Publish Trial
Trial
eZ Publish
Start
eZ Publish Basic
eZ Publish Silver
eZ Publish
Gold
eZ Publish
Platinum
Small Medium Businesses Enterprise
SLIDE 29
Company
eZ Publish Platform
Management Team and Organization
The Future Summarised
Contents
Copyright © 2012 eZ Systems January 2013
Customers and Go-to-Market Strategy
Company
Copyright © 2012 eZ Systems
17,000+ Contracted Customers
January 2013
Enterprise(5k employees+)
Mid Market(1K-5k employees)
Small and Family Business(1 to max. 1,000 employees)
700
1,400
15,000
230,000+Users of cost-free community version
Copyright © 2012 eZ Systems
Major Verticals
January 2013
eZ Systems targets horizontal markets and focuses on selected verticals with highest volume and frequency digital content needs
Media & Publishing
Banking & Finance
Public & NGOs
TelecomsConsumer Brands
Copyright © 2012 eZ Systems
Key Sales and Implementation Partnerships
January 2013
eZ Systems works with 200+ partners, ranging from integrators, consultancies to digital agencies
Enterprise
Mid Market
Small and Family Business
Copyright © 2012 eZ Systems
Deutsche Telekom: Business Marketplace
January 2013
eZ Publish International – the website builder for family businesses
DT Business Marketplace provides Software-as-a-Service applications targeting 3 million family businesses market in Germany
eZ Publish was selected by DT as the multi-tenant website building kit
Joint go-to-market approach: Deutsche Telekom runs Sales, Operations, Marketing, 1st and 2nd
Level Support and Clearing. eZ provides Development, 3rd level support, Product Management and Operations support
With eZ Publish International users can create multi-language and mobile-ready websites on a self-service, “programming-free” basis with preconfigured templates
eZ Publish International is a shrink-wrapped solution of the eZ Publish platform with turnkey capabilities
Copyright © 2012 eZ Systems
Global Sales Organization
January 2013
Cologne, Germany Commercial Headquarters DACH Sales Engineering HQ
Norway Sales Office (Oslo) Admin. HQ (Skien)
London, UK Sales Office
Lyon, France Engineering
Paris, France Sales Office
New York, US Regional HQ Sales Office
Tokyo, Japan Sales Office
Singapore Sales Office
Beijing, China Sales Office
Note: 100% subsidiary in Cologne, Oslo, Paris, New York, Singapore, Beijing; branch office otherwise.
Copyright © 2012 eZ Systems
1. Conversion of installed base
2. Migration from on-premise to hybrid/cloud
3. On-boarding of customers with previous vendor lock-in
January 2013
Cloud-based Revenue
eZ’s strategy focuses on value add offerings towards existing users
2010 2011 2012 2013 2014
100%
0%
50%
25%
75%
Cost-free community installations Contracted customers
2010 2011 2012 2013 2014
100%
0%
50%
25%
75%
On Premises Revenue
Future Go-to-Market Targets
Copyright © 2012 eZ Systems
Why eZ Publish Is Successful ?
January 2013
Commercial Open Source – no vendor lock-in
Hybrid Software Delivery Model – flexible make or buy decision
Platform services (translations, analytics, marketing automation etc.) – pay
as you go
Smart Partner Model (Solution Partner Program, eZ Market) – the smartest partners go to the biggest business opportunity
Interoperability & Scalability (software is the glue) – one platform fits it all,
from small office to large enterprise
SLIDE 37
Company
eZ Publish Platform
Customers and Go-to-Market Strategy
The Future Summarised
Contents
Copyright © 2012 eZ Systems January 2013
Management Team and Organization
Company
Copyright © 2012 eZ Systems
Management Bios
January 2013
Gabriele Viebach – CEO Joined as CEO in October 2010 Extensive sales, marketing, and GM experience in IT: BT Germany, BEA Systems and
CEMEA Telecommunications Multi-lingual, Master in Economics from University of Hagen
Christof Zahneissen – Chief Product Officer Joined as CPO in 2011 from Making Waves (strategy consultant, Norway) Previously a Strategy Consultant for Making Waves, Management Consultant for Edicos
Group, Director Product Management at Gauss, and Director of Online Services at Holtzbrinck Master in Economics from Freie Universität Berlin
Bård Farstad – Founder and Chairman Product Innovation Board Founded eZ Systems together with his brother in 1999 Master in Software Engineering from Høgskolen i Buskerud (HiBu), Norway
Dr.-Ing. Ralph Hünermann – CTO Joined eZ in 2011 as CTO, following the acquisition of Odoscope Technologies, a web
analytics software provider he founded in 2006 Previously, founded web agency e-mediad in Cologne, CEO of specialist web-agency
Eyecare New Media AG, Cologne Phd (Dr.-Ing.) from RWTH Aachen, Dipl.-Ing. Electrical Engineering RWTH Aachen
Copyright © 2012 eZ Systems
Management Bios (Cont’d)
January 2013
Michael Friedmann – Chief Information Officer Joined eZ as CIO in 2011 following acquisition of YOOCHOOSE GmbH, an online
recommendation & personalization technologies company Previously Program Manager Architecture & Innovation, International Product Management,
T-Systems Enterprise Services, and Senior Consultant for Detecon Gmbh Executive MBA, Northwestern University - Kellogg School of Management, and Master in
Computer Science from Universität Karlsruhe
Dr. Uwe Alkemper – Senior Vice President, Professional Services Joined eZ as SVP Professional Services in 2011 following acquisition of YOOCHOOSE
GmbH, an online recommendation & personalization technologies Company Previous experience as Managing Partner and Consultant for Detecon Gmbh, an international
management and technology consulting company Executive MBA, Kellogg School of Management, Master and Dr. in Physics from University
Cologne and Bonn
Michael Longman - CFO Joined eZ in 2012 as CFO Over 25 years experience gained in the IT, Telecommunication & Financial Services sectors and a strong track record in developing and managing companies from start-up through to
IPO Hands-on experience of managing a global technology company and experience in board
level responsibilities, executive management, CFO, business development and strategic planning,
SLIDE 40
Company
eZ Publish Platform
Customers and Go-to-Market Strategy
Management Team and Organization
Contents
Copyright © 2012 eZ Systems January 2013
The Future Summarised
Company
Copyright © 2012 eZ Systems
Why eZ Systems Will Be Successful ?
January 2013
Addressing a large, strategic but fragmented global market with a unified, integrated platform
Best-in-class platform: only platform addressing digital business lifecyle end to end – unique window of 18+ months according to Gartner and Forrester
Solid commercial foundations: existing global footprint of 17,000 customers including blue chips, significant and rapidly growing recurring subscription revenue base
Built-in business accelerators: transition to “all cloud”, conversion of massive cost-free user base, expansion of existing partner network into additional geographies
Empowering enterprises with the freedom to create
sustainable digital business