“Social media platforms like Facebook, YouTube and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other.”

Erik Qualman 2009

Explaining Social Media For Those who just don’t

get it!

@WalkerLucas

Social Media Defined

Content published online by people using highly publishable technologies.

User generated content

Consumer generated media

What it is...and isn’t

It is

“Game Changing”

Transparent

Decentralized and Real Time

More than just blogs

It isn’t

A closed system

Just another media

How is it Different?

Reach

Accessibility

Usability

Recency (lag)

Permanence

What is it used for?

Communication

Collaboration

Multimedia

Reviews & Opinions

Entertainment

The big players

Facebook

Twitter

YouTube

Flickr

MySpace?

Google Buzz?

What gets measured Gets done

Determine Your Objectives

Audience Responsiveness

Incorporate feedback quicker & more effectively

Humanize your brand

Increase awareness & provide information

Qualitative

Research yourself

Setting SMART goals

MACE

Outsource

Quantitative

Alexa

Google Analytics

Feedburner

Twendz

Radian 6

@TheCoolestCool@DarrinSearancke

Myth #1

Social media is easy

Myth #2

Its all about the number of followers and

Myth # 3

Social media is broadcasting

Reading List

Mashable

Inside Facebook

UnMarketing

Socialnomics

Yourself

Questions?