EXPERIENCES THAT DRIVE RESULTS.

“If you don’t have A.D.D. these daysyou’re not PAYING ATTENTION.

- Jason Silva

2001 = 12 SECONDS

Average attention span

2013 = 8 SECONDS!!!!

Average attention span of a GOLDFISH = 9 SECONDS

EXPERIENTIAL MARKETING

Deliberate branded encounters that engage consumers senses creating lasting impressions to drive brand awareness in a measurable way both in the physical and digital worlds. We sometimes refer to this as “phygital.”

”Targeting an audience” is

Experiential Marketing is about INCLUDING YOUR AUDIENCE!

NO LONGER your only goal.

IN 2012, research & consulting firm, Gartnerpredicted that by 2017,a company’s

ALLOCATING MORE MONEYchief marketing officer would be

to technology than its chief information officer.

Augmented Reality

VIRTUAL REALITY

VIRTUAL REALITY

Virtual reality is an artificial environment that suspends the user's belief and accepts it as a real environment. Oculus Rift enables the feeling of “presence” and being fully immersed.

Augmented Reality

INTERACTIVE INSTALLATIONS

INTERACTIVE INSTALLATIONS

A multi-faceted combination of different technologies to create a completely unique and custom brand experience.

Integration into PUBLIC’S DAILY LIFE

Clever use of a CAMERA and low end tech

SIMPLE and COST EFFECTIVE

Augmented Reality

AUGMENTED REALITY

AUGMENTED REALITYAn artificial environment viewed on a screen or other display, produced by overlaying computer generated images, sounds, or other data on a real-world environment.

NOMOPHOBIA?

NOMOPHOBIA

Is defined as the irrational fear of being without your mobile phone. The term is the abbreviation for “No-mobile-phone phobia”, which was coined during a 2010 study by the UK Post Office Commission. Whether we run out of battery or lose our phone, we all suffer from this anxiety of “not being connected” from time to time.

MAX DISTANCE

and their MOBILE PHONEis 3 FEET!

between average consumer

1 2 3

30% of Mobile Subscribers whohave Data Plans in Mature Markets

at least once a week, IN 2014.WILL USE AUGMENTED REALITY

95.35%2014AR Market in US $350M

2015Mobile AR to generate 1.4B downloads

2016AR Market worth $600B

SEMICO RESEARCH

JUNIPER RESEARCH

ABI RESEARCH

Is your currentAUGMENTED REALITY campaign

INTERACTIVE enough?

AUGMENTED REALITY

Augmented Reality

MOTION TRACKING

MOTION TRACKING

depth camera (Kinect, Leap, infrared)

content on backend media server

+

projectors or LED screen

+

=

SIMPLE yet powerful BRAND AWARENESS

MULTI-PURPOSE USE and easily updated content

Appeals to BROAD DEMOGRAPHIC

(The Strength To Withstand Anything)

HIGH VOLUME FOOT TRAFFIC AREA

Augmented Reality

PROJECTION MAPPING

WORD OF MOUTH

In a recent study, USC’s Marshall School of Business reports that the average person will consume 15.5 hours of media per day, by 2015. With the amount of media and marketing messages increasing so much, we must find new ways to reach and engage our target audiences. We’ll see more experiential marketing campaigns that create buzz.

Augmented Reality

ROI

Creative is

Meeting business objectives is the MAIN COURSE!

the APPETIZER

REINFORCING ROI & LONGEVITY

An experiential engagement delivers an ROI of at least 200% to over 65% of companies surveyed, while over 33% experience ROI as high as 300%.

80% of consumers say they prefer brands that "interact" with them over those that just “advertise."

The average person sees at least 3,000 advertisements per day.

FIX THIS!

Augmented Reality

ROR

RETURN ON RELATIONSHIPS

We connect the consumer and brand/product/service through a 1:1 multi-sensory engagement. In addition to producing immediate ROI, experiences deliver the long-term customer loyalty and sustainable revenue associated with ROR.

Special thanks to: Ben Grossman Fountainhead

Trigg-AR Pete Hutchings Book: Positioning Book: Contagious

FOR MORE INFO: 469-360-5928 INFO@900LBS.COM WWW.900LBS.COM

EXPERIENCES THAT DRIVE RESULTS.