Post on 22-Nov-2014
description
MISSION
MISSION METHODOLOGIES
MISSION METHODOLOGIES
STRATEGY
THE M I S S I O N
GROWTH T H R O U G H EXPANSION
THE M A R K E T S
GERMANY UK
UK
40-50%
€2bn live events 293 festivals
GERMANY €317m festivals 1,238 festivals 8.2m daily visits
HOW TO APPROACH?
TICKETEA
USERS
CLIENTS
TICKETEA
CLIENTS USERS
customer
journey
BLUE OCEAN
Social integration Ease of use Event focus Return policy User engagement Additional services Content Promotions Expertise Product Variety Brand awareness Commission
Social integration Ease of use Event focus Return policy User engagement Additional services Content Promotions Expertise Product Variety Brand awareness Commission
h1 execution
h2 position
h3 vision
- Platform - Low fixed costs - Expertise in Spanish ticketing market - Consolidated partnerships with event organizers in Spain - recent Series B 3m € - Transparent Business Model
- Enter German Music Festival Market - Create exclusive & long-term partnership - Increase value for event attendees - Increase benefits for clients through CRM
- Retain largest share of the festival market in Germany - Further expansion
h1 execution
- Platform - Low fixed costs - Expertise in Spanish ticketingmarket - Consolidated partnerships with event organizers in Spain - recent Series B: 3b € - Transparent Business Model
h2 position
- Enter German Music Festival Market - Create exclusive & long-term partnership - Increase value for event attendees - Increase benefits for clients through CRM
h3 vision
- Retain largest share of the festival market in Germany - Further expansion
STRATEGY
THE STRATEGY DIAMOND
ARENAS
ARENAS
VEHICLES
ARENAS
VEHICLES
DIFFERENTIATORS
ARENAS
VEHICLES
DIFFERENTIATORS
STAGING
ARENAS
VEHICLES
DIFFERENTIATORS
STAGING ECONOMIC LOGIC
ARENAS
WHERE TO BE ACTIVE?
GERMAN FESTIVALS
VEHICLES
WHICH MEANS FOR PARTICIPATING IN
TARGETED ARENAS?
VEHICLES
EXCLUSIVE LOCAL PARTNERSHIP
VEHICLES
AGGREGATED DEMAND
VEHICLES
INDIVIDUAL DEMAND
VEHICLES
HEDGE RISK
VEHICLES
ORGANIZER > TICKETEA
VEHICLES
ORGANIZER < TICKETEA
VEHICLES
INTERNAL DEVELOPMENT NON-RELATED SERVICE ALLIANCE
DIFFERENTIATORS
WHICH FEATURES AND ATTRIBUTES
TO SUCCEED?
WAITING LIST
CONTENT
Y I E L D I F Y I N S U R A N C E
E A R L Y E N T R A N C E L A S T M I N U T E
E M O T I O N S C R M
+14.2% I N S U R A N C E
E A R L Y E N T R A N C E L A S T M I N U T E
E M O T I O N S C R M
+14.2% 1.50 €
E A R L Y E N T R A N C E L A S T M I N U T E
E M O T I O N S C R M
+14.2% 1.50 €
1,000,000 € L A S T M I N U T E
E M O T I O N S C R M
+14.2% 1.50 €
1,000,000 € REACH.CONVERT.ENGAGE
E M O T I O N S C R M
+14.2% 1.50 €
1,000,000 € REACH.CONVERT.ENGAGE
STICKINESS C R M
+14.2% 1.50 €
1,000,000 € REACH.CONVERT.ENGAGE
STICKINESS TRANSPARENCY
STAGING
WHAT WILL BE THE MOVES?
year - #clients (#exclusive) 2015: 20 (2) 2016: 64 (12) 2017: 128 (26)
NAME E-Tropolis Festival
Redbox Festival
Heaven‘s Tour Musik Festival
Out and Loud
Salamander Slash
Elb Jazz Festival
Wies‘n Rock
Int. Folklore Festival
Herzerockt
Sommer Sonnen Wende
Juicy Beats
Sonne,Mond & Sterne
Rock bei Kurt
DATE 28. MAR 2015
24.-25. APR 2015
15. MAY 2015
4.-6. JUN 2015
4.-5. JUN 2015
23. MAY 2015
13. JUN 2015
9.-12. JUN 2015
10.-11. JUL 2015
18. JUL 2015
24.-25. JUL 2015
21.-23. AUG 2015
29. AUG 2015
LOCATION
Oberhausen
Dingolfing
Küsten
Geiselwind
Deggendorf
Hamburg
Gütersloh
Crostwitz
Wiese
Domsdorf
Dortmund
Munich
Melle
CAPACITY/DAY 4,000
1,000
2,000
8,000
7,000
7,500
2,500
15,000
1,000
2,000
30,000
10,000
3,000
ECONOMIC LOGIC
HOW WILL RETURNS BE OBTAINED?
ECONOMIC LOGIC
S A L A R I E S &
M A R K E T I N G
ECONOMIC LOGIC
DEVELOPERS DESIGNER
SALES
MARKETING EXCLUSIVE
NON-EXCLUSIVE
62,500 € 51,200 € 55,000 € 3,000 € 4,000 €
EBIT (most likely)
- 15,364 € 1,590,161 € 5,962,170 €
2015 2016 2017
ARENAS
VEHICLES
DIFFERENTIATORS
STAGING ECONOMIC LOGIC
Market: Germany Positioning: Festivals
Internal Development Exclusive local partnership
Non-related service alliance
Tools: Social Integration Shared Interface Secondary market UBER Last Minute Sale
Scenarios EBIT
2015 2016 2017 Most likely - 15,364 € 1,590,161 € 5,962,170 €
Pessimistic - 138,691 € 858,328 € 3,847,987 €
Optimistic 316,671 € 2,484,622 € 8,157,667 €
A R E N A S
V E H I C L E S
D I F F E R E N T I A T O R S S T A G I N G
E C O N O M I C L O G I C
Market: Germany Positioning: Festivals
Internal Development Exclusive local partnership Non-related service alliance
Social Integration Shared Interface Secondary market UBER Last Minute Sale
Scenarios EBIT
2015 2016 2017 Most likely - 15,364 € 1,590,161 € 5,962,170 €
Pessimistic - 138,691 € 858,328 € 3,847,987 €
Optimistic 316,671 € 2,484,622 € 8,157,667 €
year - #clients (#exclusive) 2015: 20 (2) 2016: 64 (12) 2017: 128 (26)
SCENARIO (most likely)
SCENARIO (optimistic)
SCENARIO (pessimistic)
A P P E N D I X
A P P E N D I X