5 Ways to Expand Your Network of Fundraisers

and DonorsPresented by FirstGiving’s

Joseph LoPrestiSales Executive

Who is FirstGiving?

Online Fundraising Solutions

Personal Support for your nonprofit, donors, and fundraisers

Easy, tested, and secure transaction processes for the donor

Peer-to-Peer Fundraising Pagesand Event Registrations Online Direct Donations

Branding

Event Registration

Grassroots Fundraising

Facebook

Email Messaging

Email is the most effective way for you and your fundraisers to ask for

donations.

3 Steps to a Successful

Email Campaign

Email Messaging

Step 1: Identify what type of email you want to send

Event Announceme

nt

Fundraising Update

Donation/Fundraising

Ask

Thank you post

donation/event

Post event donation ask

Email Messaging

Step 2: Identify your network and segment your audience

1st time donors/fundraisers

Long-time fundraisers

Annual Donors

Event Participants

Grassroots fundraisers

Friends Family ColleaguesExtended Networks

Email Messaging

Step 3: Compose your email

PersonalizeVideo/

Pictures350 words

or lessDonation options

Contact/Event

information

Online Email Tools

FREE

Nonprofi

t

Discount

Include

d

Social media fundraising is the future.Your nonprofit needs a presence on

Facebook.

Nurture your MillennialsDonors between 18-30

92% of past donors “liked” Nonprofit’s Facebook page

2/3 interact with Nonprofit on Facebook regularly

The Millennial Impact Report

Set up your Nonprofit Facebook Page.

Make it unique.

Make good use of your cover photo.

Engage with your fans.

Timing is everything.

Morning

8-9am

Lunch

12-1pm

Evening/Late Night

4:30-6pm9:30-11pm

Take donations directly on your Nonprofit Facebook page.

Turn your event participants intofundraisers during registration.

“But how?”

-Provide fundraising packets

-Enforce minimums and waive registration fees

-Offer incentive to top fundraisers

60% of event registrants choose to fundraise for the event in which they are participating on FirstGiving.

Benefits of online registration

• Save time on event day with pre-registration

• Easily collect and access contact info and answers to custom registration questions online

• Export data into Excel to import into your donor database

• Allow the option to register offline

Online event registration on FirstGiving.

Coming soon: Embedded Registration

Coming soon: Embedded Registration

Your cause is your brand. Keep it consistent.

10 must haves for your brand.

Logo, brand theme

Mission Statement

Captivating photos

Storytelling video

Personal story or connection

Donation and fundraising

optionsThank you messages

Email messaging strategy

Social media presence

Clear contact information

Incorporate imagery that represents your brand and mission.

Be creative.

Customize.

You don’t need a fundraising event to

Fundraise online.

Grassroots fundraisers receive higher donations than those fundraising for an official event.

Weddings, anniversaries, christenings, and treks receive the highest average donations.

Weddings, anniversaries, christenings, and treks receive the highest average donations.

Chris Snell fundraised for his 150 mile run across the Sahara desert.

Howard Kreiwitz fundraised in memory of his father, Jack.

Branding

Event Registration

Grassroots Fundraising

Facebook

Email Messaging

Questions?

Be a part of the FirstGiving Community

Facebook: facebook.com/firstgivingTwitter: @firstgiving

Online Fundraising blog: http://blog.firstgiving.com

Interested in learning more about FirstGiving?

Contact our Online Fundraising Consultants:

Email: sales@firstgiving.comTelephone: 617-542-0010 x 4