ExhibitionWeek 18 – 24/01/12

Preview screening

What are the advantages and disadvantages to preview screenings?

City centre vs out of town

Cineworld, AshtonOdeon,

Manchester

Internet activity

Research the types of film showing on our local multiplex compared to the Cornerhouse, an art house cinema in Manchester.

What are the differences?

What are the differences in the location?

Opening weekendsWhy are opening weekends so important?

Can you see any patterns emerging from the data?

How else can you watch a film?

Can cinema survive?

Technology

With each technology what impact has this had on audience and industry

Give case study examples

Digital technology, Ipods, mobile phones, LCD TVs and home cinema systems, DVDs.

DVD Piracy - documentary

Who loses out?

77.5 million DVD’s sold

225 million made by pirates.

700 million lost by film industry

Its the smaller parties who lose out - film technicians etc.

Who suffers must?

Changing technologies

Internet - Burn their own off and can run copies. Do not necessarily have to go to cinema to film.

DVD piracy - someone buys a DVD copies it for friends and colleagues.

Consequences

Big blockbusters will be fine they can survive a dent in profits.

“Tom Cruise may get a slightly less fee - but I am sure he will survive”

Technicians will lose out - pay and jobs, then directors will lose out, less funding available, audience will then have less choice.

Some people gage if there is a need for their product/film by seeing how fast it comes on DVD.

Movies - small to middle will fade.

Only star movies made, British film industry will stop creativity.

No new talent training, no funding available. Retail stores will suffer.

Who should pay the price?

What could we do to stop it?

Education

Outreach programmes

Simultaneous release on DVD, cinema, Internet. Bubble by Steven Sodenbourg.

Different distribution

What else could affect cinema attendances?