Exhibiting masters

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Presenting master level design work to the public is a challenge, particularly in the context of a graduation show, which has many projects competing for attention. At Design Academy Eindhoven graduation shows the audience is sometimes left wondering about the meaning of a thesis project, and also the added value of a thesis project in relation to bachelor level work. This proposal attempts to spell out a new way of treating Master thesis projects in the DAE graduation show, one which would give the Masters a distinct identity. Our proposals focus on the descriptive exhibition text, take-away posters, video presentations, thesis uploads on issuu.com, on-line publications on lulu.com and a new website.

Transcript of Exhibiting masters

Institute of Relevant StudiesAgata Jaworska - Giovanni Innella

June, 8th 2009

EXHIBIT-INGMASTERSmore than just the exhibition.

Steps:• useavailablefreeresources• havestudentscompileandpreparematerial• appointeditorstocontrolthequality•createeffectivepromotionaltoolsforthestudentsandthe

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BRIEF. PRESENTING MASTER LEVEL DESIGN WORK TO THE PUBLIC IS A CHALLENGE, PARTICULARLY IN THE CONTEXT OF A GRADUATION SHOW, WHICH HAS MANY PROJECTS COMPETING FOR ATTENTION. AtDesignAcademyEindhovengraduationshowstheaudienceissometimesleftwonderingaboutthemeaningofathesisproject,andalsotheaddedvalueofathesisprojectinrelationtobachelorlevelwork.

ThisproposalattemptstospelloutanewwayoftreatingMasterthesisprojectsintheDAEgraduationshow,onewhichwouldgivetheMastersadistinctidentity.

Ourproposalsfocusonthedescriptiveexhibitiontext,take-awayposters,videopresentations,thesisuploadsonissuu.com,on-linepublicationsonlulu.comandanewwebsite.

EXHIBITION TEXT. A BRIEF OVERALL EXHIBITION TEXT COULD BE WRITTEN BY AN OUTSIDER.Thissmallinterventionwouldhighlightsomeemergingthemesandthecommonanddistinctapproachesofthegraduatesforeachdepartment.

Thiswouldbeaself-reflectionforthedepartment,whichwouldgivemeaningtothestudentsandtheaudience.

TAKE-AWAY POSTER.THE ESSENCE OF EACH THESIS PROJECT COULD BE CAPTURED IN ONE LINE OF TEXT WHICH WOULD APPEAR ON A POSTER.ITheothersideoftheposterisleftfreeforeachstudenttographicallyandtextuallypresenttheirproject.Theposterswouldbeprominentlydisplayedintheexhibitionandwouldbeavailableasafoldedtake-away.

VIDEO PRESENTATIONS. A SELECTION OF SUCCESSFUL ORAL PRESENTATIONS BY STUDENTS WOULD BE VIEWABLE AT THE EXHIBITION WITH SCREENS AND HEADPHONES.Thiswouldhelpthevisitorsinunderstandingthemeaningsoftheprojectsandallowthemtogointomoredetailintheworkstheyaremoreinterestedin.

ON-LINE BROWSING. A SELECTION OF WRITTEN THESIS PROJECTS WOULD

BE UPLOADED ON ISSUU, AN ON-LINE BOOK PUBLISHING SERVICE.Studentscanusethisasamarketingtoolinordertopromotetheirthesisinaprofessionalway.Thisalsoenablesfuturestudentstoconsultandreferencepastprojects

ON-DEMAND PUBLICATION. A PUBLICATION OF MASTER PROJECTS INCLUDING SELECT EXPERIMENTS, FINAL DESIGNS AND ELEMENTS OF THE THESIS.Thiscouldbecompiledinapublicationandmadeavailableworldwidethroughprintingon-demandservicesuchasLulu.com.

Thissystemdoesn’tinvolveanyfixedcostswhilespreadingthemethodologyandoutcomesofthemasterprograms

WEBSITE. A WORDPRESS WEBSITE WOULD PRESENT THE WORK OF EACH STUDENT, INCORPORATING FINAL DESIGN IMAGES, THE VIDEO PRESENTATION AND THE THESIS.Theon-demandpublication,alongwithSourcepublicationswouldbeavailableforpurchaseandreviewfromthissite.Suchaplatformwouldbeusefulforcurrentgraduatingandfuturestudentsandasacomprehensivereferenceforthepress.

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John Brown

Yang Chi LinG

iuseppe RossiM

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irko RobbenFum

iko KaboshiYasm

ina Katiova

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Buy the book on Lulu.com

Buy the book on Lulu.com

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STUD

ENTS 2009

PUBLIC

ATION

S

John Brown

Yang Chi LinG

iuseppe RossiM

ark van BastenPablo Ram

irezM

irko RobbenFum

iko KaboshiYasm

ina Katiova

Washinghton (U

SA)

11/01/1982Industrial designer

Thesis title hereU

ptatur alis acipsae molupta ectatinciet vende id que consequi beriatus nonsequ

iatatatur seque si omnim

olo occum experum

eseditat fugiatia nos et ut assimin

veniaerem volorporeris m

agniate nusam que qui tem

laborumquis aditisit es volla

nonsequi comm

oditatem autem

aspero quas santo te vent dis idelibu stisitae om

niLia voluptatem rendis dellaut as m

axim sint et atem

si cumet ligendellaut

denimendi aut reptur?

Henim

ag natqui odias alitatur alibus suntios arum ut aliquiatint proreium

harum ilit

volum quos alit quiatat om

modit eum

essunt eniment, volenis sam

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INSTITUTE OF RELEVANT STUDIES IS A DESIGN PRACTICE FOCUSED ON DOING MORE WITH WHAT EXISTS. MINIMIZING ADDITIONAL INFRASTRUCTURE AND FIXED COSTS, THE IoRS RE-ADAPTS EXISTING RESOURCES AND SYSTEMS OF EXCHANGE TO CREATE AND DISSEMINATE PHYSICAL AND DIGITAL GOODS, SERVICES AND EXPERIENCE. IoRS SEES BUSINESS MODELS AS A FORM OF DESIGN AND EXPRESSION.

GIOVANNI INNELLA AND AGATA JAWORSKA GRADUATED FROM IM MASTERS OF THE DESIGN ACADEMY EINDHOVEN. THEY COLLABORATE WITH COMPANIES AND INSTITUTIONS SUCH AS INTERACTION DESIGN LAB, DROOG, NABA AND DESIGN ACADEMY EINDHOVEN AMONGST OTHERS. THEIR PROJECTS HAVE BEEN EXHIBITED AT MOMA NEW YORK, NAI MAASTRICHT AND FUORISALONE IN MILAN.

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