Team vs team role playing game for fitness

EXERT

• Team-Based Competition is one of the most powerful motivators in fitness but typically only reserved for one-time events, not on-going fitness activities

Problem

SolutionFitness as a team vs team, mission-based role playing game

Camaraderie

Competition

Gaming

3 Core Elements: 1. Camaraderie - Provides social support and peer pressure.

2. Competition - Sparks natural drive to compete & win on a weekly basis.

3. Gaming - Makes fitness fun and sustainable, long-term

What Is It?

• EXERT is a team-vs-team fitness game for iOS and Android

• Think “Clash Royale” but for fitness. • Users join in teams of five, embark

on missions/quests as a group and face-off against other teams in the game.

Get Fit. Free The World.

Product• Accomplishment

• Track daily workout activity

• Do 60 second challenges

• Finish workouts

• Complete quests

• Social

• Communicate/encourage your team

• Competition

• Battle against other real teams

• Ownership

• Pick up random items used in game play

• Purchase items/boosters/etc from store

Initial Results 70X• Beta Trials

• Ran over 400 participants through initial trials to test concept

• Average texts per day 30-40 per user

• Multiple images/videos uploaded per day, per user

• Viral level of engagement

• Working out in public places to earn points

• Users asking strangers to exercise on video for points

• Obtained 70X level of engagement compared to average fitness apps

Market Size16.7 Million • EXERT’s initial target market is married men

(with or without children) ages 25-39 that live in the United States.

• Married men in this demographic often feel trapped and wish to gain a feeling of freedom and sense of accomplishment, need social influence to achieve their fitness goal and naturally competitive.

“Exert is super addicting! One of the most fun I’ve ever had in fitness. - Ken (user)

Business ModelIn-app Purchases Users purchase items that enhance game experience

• Flashlight ($2.99) - See more of the map

• Camo ($3.99) - Makes you invisible to enemies for 24 hours

• More…

Fitness/Nutrition Products EXERT has its own workout programs that users purchase to follow and earn points

• 30 Day Navy Seal Program ($19.99) - 100 pts each workout

• All-Natural Whey Protein powder ($39.99/mo) - 50 pts per scoop

• More…

Market Adoption• Partnerships

• Affiliate Relationships

• Media Relationships

• Joint Venture Partnerships

• Inter-game Sharing • Share to earn

points • “Free" your

friends by inviting them to the game

• Paid Ads • Lead

generation through Facebook

Competition

Individual-based Team-based

Cont

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Competitive Advantages

Integrations (Fitbit/Apple)

1st to Market

Strong affiliate relationships

Team

Compliment to Existing Fitness Solutions

Addictive

Leadership• Todd Kuslikis (co-founder/CEO)

• Founded/grew one of the largest bodyweight-only fitness sites from 0-30,000 customers & 100K subscribers- AShotofAdrenaline.net

• Grossed multiple-seven figures in direct response internet marketing

• Josh Barker (co-founder/CTO) • Director at KPMG - won most prestigious “Chairman’s Award” for

the region.

• Intra-prenuer - created & grew SaaS product of a $50M business to become the core business

• Yu-kai Chou (top gamification expert) • Rated #1 Gamification Guru. Behavioral & Game Design expert for

Google, LEGO, TEDx, Stanford, BCG, SxSW. Creator of the Octalysis Framework

Capital Terms• Raising $550K on

Convertible Note • $400K raised • $150K seeking

Use & Milestones• March - Release v1 • April - Release in-app purchases • July - Hit 25,000 active users

• Through affiliate relationships • Integration Fitbit/Apple • $12,500/mo run

• Sept - Hit 50,000 active users • Media relationships • JV partnerships • PPC Media Buy

(FB,Google,etc) • $25,000/mo run

• Nov - Start raising Series A

Return on Investment• Trends in Last 3 Years: Sports companies

buying fitness apps • Under Armor bought MyFitnessPal ($450M)

and MapMyFitness ($150M) • Adidas bought Runtastic ($240M) • ASICS bought Runkeeper ($85M)

Contact • Todd Kuslikis - Co-founder/CEO • Email: todd@RallyAll.com

• Josh Barker - Co-founder/CTO • Email: josh@RallyAll.com