Name as many video games as possible

Places/forms of advertising (where do you notice adverts?)

How can you play video games? (devices – old and new)

What makes people play video games?

Why do people play video games?

What persuasive devices do adverts use?

When do you think people play video games?

What do video games offer now that they didn’t 10 years

ago?

Objective: An introduction to the exam – content and expectationsOutcome: Knowledge of exam form and structure and exam topic

HOW LONG IS THE EXAM?

WHAT WILL YOU HAVE TO DO?

WHAT IS THE TOPIC?

WHY ARE WE STUDYING IT?http://www.youtube.com/watch?v=Jrye5CTzZbw&feature=player_embedded

Do you play video games?

• What do you play?

• What platforms do you play them on? (how do you play them?)

Objective: Develop knowledge and skills in preparation for Exam on the Promotion and Marketing of Video Games Success Criteria

Note the games you play on any electronic platform:computer, tablet, phone, handheld games or console. Include all types of games – sudoku, solitaire, brain training, Wii fitness, Angry Birds etc.

Do you play video games?

Objective: Develop knowledge and skills in preparation for Exam on the Promotion and Marketing of Video Games Success Criteria

Games I play.... Platform I play them on...

I play them because....

E.g. Just Dance 4 Wii

What your teachers are playing and how:

Objective: Develop knowledge and skills in preparation for Exam on the Promotion and Marketing of Video Games Success Criteria

Why do we play games? What makes them appealing in the first place?

Are you a Survivor or an Innovator?

What drives you?Are you a Thinker?Do you want to achieve?Do you enjoy the experience?

Objective: Develop knowledge and skills in preparation for Exam on the Promotion and Marketing of Video Games Success Criteria

Are you a Survivor or an Innovator?What drives you?Are you a Thinker?Do you want to achieve?Do you enjoy the experience?

Objective: Develop knowledge and skills in preparation for Exam on the Promotion and Marketing of Video Games Success Criteria

Which game are you?

Option 1 Option 2 Option 3

Typhoon 3DUsing the ultimate graphics and 3D software you are transformed in to the new world of Typhoon. As your environment changes you must select the options to adapt your environment and survive.

SENSICALThe game of wits and logic.Suited and booted you must outwit your opponents one by one through a series of questions and puzzles.

Bottle UpAs the rounds get quicker and more exhilarating can you stand the pace? With up to 8 players at a time, challenge your friends to see who is the ultimate in capping bottles. Highest scores release bonus footage.

Are you a Survivor or an Innovator?What drives you?Are you a Thinker?Do you want to achieve?Do you enjoy the experience?

Objective: Develop knowledge and skills in preparation for Exam on the Promotion and Marketing of Video Games Success Criteria

What engages....

A thinker? An achiever? Someone after the experience?

Who are these games aimed at? • http://www.youtube.com/

watch?v=Oo_Pum6a6ko

• http://www.youtube.com/watch?v=qMxfi7zs5ls

• http://www.youtube.com/watch?v=C6XZpy0Bi3k

Typhoon 3D is ready to launch!• Typhoon 3D

• Using the ultimate graphics and 3D software you are transformed in to the new world of Typhoon. As your environment changes you must select the options to adapt your environment and survive.HOW ARE WE GOING TO PROMOTE IT?

WHAT DO WE NEED TO DO FIRST?

Typhoon 3D is ready to launch!

• Typhoon 3D• Using the ultimate graphics and

3D software you are transformed in to the new world of Typhoon. As your environment changes you must select the options to adapt your environment and survive.

HOW ARE WE GOING TO PROMOTE IT?

WHAT DO WE NEED TO DO FIRST?

YOU WILL WORK IN GROUPS OF

3/4 TO CREATE A PROMOTIONAL

CAMPAIGN PLAN

Conglomerate vs Terrans

Conglomerate target audience?

What does the game offer the audience?

Terrans audience? What does the game offer the audience?

http://www.youtube.com/watch?v=HmD26QGtatg http://www.youtube.com/watch?v=k25C60jBJdQ

Youtube clips• http://www.youtube.com/watch?v=Jrye5CTzZbw&feature=player_embed

ded• • http://www.youtube.com/watch?v=Oo_Pum6a6ko• • http://www.youtube.com/watch?v=qMxfi7zs5ls• • http://www.youtube.com/watch?v=HmD26QGtatg • • http://www.youtube.com/watch?v=k25C60jBJdQ• • http://www.youtube.com/watch?v=09VxIwmL4FU• • http://www.youtube.com/watch?v=qNHd8EOfIyg