Evolving The Impact of Usability Testing: Supporting New Roles & Business MetricsAndrew Jensen | VP of ProductParesh Vakhariya | Sr. Director of Product

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Agenda

• Dynamics of the evolving roles involved

in UX Testing• A redesign driven by The evolving

needs of our customers • Using UserZoom to improve UserZoom• Demo: Intuitive Design, Rapid Study

Creation & Instant Recruiting

Andrew JensenVP of Product, UserZoom

Paresh VakhariyaSr. Director of Product, UserZoom

End User

UX Researcher

UX Consultant

UX Architect

Visual Designer

Product Manager

Creative Director

UX Research - The Market is Growing !

Human Factors

EngineersInformationArchitects

UserResearchers

User ExperienceConsultants

User ExperienceDesigners

User Researchers

UX Developers

UX Strategist Product

ManagersDEM

AN

D E

XCEE

DS

SUPP

LY

In our previous lives, we lived here.

We wanted fast, in-the-wild, real-time testing, with instant insights.

We needed to adapt for

feedback on-the-go, multi-device,

and in a natural context

Then UXers became really busy people...

Increased demand for usability testing

How could they cope with this

increasing demand?

Automation Of Usability Testing• Software is helping automate the

tedious process of testing• Enabled companies to scale their

research, do more with less• Testing embedded in the design

process - test early, often, quickly• More teams need to collaborate to

create a better overall user experience• As a result, we see a WHOLE lot more

testing being done

EXECUTIVE STAKEHOLDER | CREATIVE DIRECTOR | UX RESEARCHER | VISUAL

DESIGNER | ART DIRECTOR | UX ARCHITECT | DEVELOPER

PRODUCT MANAGER | IXD PROTOTYPER | INTERACTION DESIGNER

USER FEEDBAC

K

Then & Now A Transformative Experience

Just-in-time nuggets of information : Actionable Insights

Dog-FoodingExample 1 – Duplicate Project

Dog-FoodingExample 2 – Validate Content

Dog-FoodingExample 3 – TOL Videos

Dog-FoodingExample 4 - 1st time experience

Dog-FoodingExample 5 - Can I add more than one segment?

Dog-FoodingExample 6 - Migrate desktop projects to mobile with 1 click

An agile roll-out to address user feedback

5 25

All stages with rollback option

50 all

Number of Customers

Ongoing measurement of key metrics

“Measure What Matters” – Ben Yoskovitz @ Lean Analytics MicroConf

Important metrics that matter to usIncremental• # of users who try the beta• # of users who stay in the beta (don’t revert

back)

Longer Term• Expansion of users in an account• NPS• Renewal Ratio

Let’s see a demo of the new UserZoom!

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