Evolving Market Dynamics Based on Technological

Evolution

September 17, 2008Pat Wilkison

Topics• Market Map• Evolving Product Profile• Technology Evolution

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Market Map Based on Product Definition

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ULTRA SMALL FORM FACTORCLIENT< 5,000 IOPS

ENTERPRISE (Tier 0 Performance)10,000 to 45,000 IOPS

ENTERPRISE5,000 to 10,000 IOPS

Sweet Spot Ultra-High End Servers

Sweet SpotLow-End Servers (boot device) Sweet Spot

Sweet Spot

Tran

sfer

Rat

e in

MB

/sec

SOLUTION:

High-end Enterprise-Class SSD(IF = FC and SAS)

SOLUTION:

High-end Enterprise-Class SSD(IF = SAS)

SOLUTION:

High Reliability Notebook-Class SSD(IF = SATA)

SOLUTION:

Cost-Effective yet Reliable UM-SSD(IF = SATA)

Fundamentally Different Product Architectures Underlie Each Variation

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NAND as the Media

"...There will be increasing scaling problems for

NAND...which becomes serious at the 65nm node."

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Media Evolution to Enable SSD Breakthroughs

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