Post on 23-Aug-2014
description
Evolve or Die
How Marketing Can Eliminate Bottlenecks and
Crush Digital Goals
What We’re CoveringWhy this webinar is more relevant than any other. Seriously.
Digital Paralysis
Why Drupal Matters
How Site Factory Helps
Fortune to
Fortune-less
Crush Digital Goals
Fortune to
Fortune-less
The Fortune 500 are under attack from the digital world. 85% of
the Fortune 500s from 1955 are no long in
business.
85%
429 didn’t adapt.
Since just 2000,
200 didn’t adapt.
40%more were left behind.
“By 2011, it had become clear to us that digital disruption was on the doorstep of every major industry, as startups and nimble competitors
found ways to upend their businesses.”
Q3 2013 Forrester Research, Inc. report “Competitive Strategy in the Age of the Customer”
?
Creation of New Technology7 years ago, we got our first real smartphones.
201009’08’07’ 2014
Today, you can order a private driver from your phone to pick you up in minutes with Uber. What’s next?
2011 2012 2013
1st iPhone
10M iPhones Sold
~100k Apps
Available
300k Activations
Per Day
~17M iPads Sold
880M Mobile Devices
2 Days
Over $700M purchased from mobile devices
Don’t worry, it’s already outdated.
It’s better than what you have! But I just bought this!
Customers First
Customers FirstCustomers first means digital first.
1stWe’ve now truly entered the age of the customer where providing unique experiences is king. Being able to adapt on the fly, have control at will, and obtain unparalleled speed is critical. Losing out to competitors can mean major repercussions.
-1% =
$100M
Not being digital first means not being customer first.
Who are you?If you’re like our current clients, we know your pain.
Need to reduce costs fast Need to increase revenue Need to be more competitive Want to stay with or ahead of trends Want to prepare for the future now
Executive/VP in Business Director of Marketing/Digital
Have to move faster Need more flexibility with your CMS Need better control over domains Want a platform that drive metrics Simple to use, easy to train, cheap
Head of IT/Solutions Architect
Need unified platform with control Want it stored anywhere but here Tons of domains, all unique builds Can’t keep up with build demands Less fires to fight, more innovation
Digital Paralysis
You’re stuck in
And you might not even know it.
Digital paralysis. The act of doing nothing…
Sort of.
Enterprises are trying.
Meet Drupal
The open source web content management system.
Why Drupal Matters
DRUPAL CMS
!
Drupal DifferenceOffers unlimited growth for the ever changing world.
Open SourceAlways free, always evolving. Being an open source platform, you have thousands of minds and eyes contributing rather than a small team.
26,000+ ModulesThousands of modules to get customized functionality. Don’t see what you need? Being open source, you can create your own and control the roadmap.
Designed to Scale & GrowThe Drupal architecture will make you a hero. It’s specifically design to allow for unlimited expansion whereas other platforms will code you into a corner.
Drupal is becoming an enterprise choice CMS.
How do I manage my digital ecosystem?
I have tons of sites that need my teams attention and the help of IT.
"
Corporate Site
"
Partner Channel
"
Product Line 1
"
Product Line 2
#Europe
#Asia
#LATM
#EMEA
#Product A
#Product B
#Product A
#Product B
??
We had the same problem. Our clients had the same problem.
We built a solution. And it scales.
Acquia Cloud Site FactoryMultiple site management platform. Manage 1 to 1,000s of sites from one dashboard.
0
150
300
450
600
0 5 9 14 18
Completely ScalableNot even kidding. We have clients that have 1,000s of sites.
Flexible
Fast
Controlled
Craft hundreds of content rich sites in record time. You’ll never miss another deadline with how fast you can deploy.
Zero restrictions on creative from. 0. Nada. Nothing. It’s completely flexible so if you need e-commerce or responsive design, go ahead and add it. Oh, and there’s a free module for that. .
Unprecedented control over all sites from one dashboard. Centrally manage everything without having headaches.
How Site Factory Helps
Does it really scale?
0
150
300
450
600
0 5 9 14 18
One of the largest pharma titans.I’m sure you thought this was another graph showing some theoretical “growth”. It’s not. In fact, this pharma titan launched….
Months
# o
f Sit
es
538 Sites in
504 DaysIt can scale.
More Proof. Warner Music.This isn’t just another platform. It really is an enterprise site factory.
Warner Music Launched TonsWarner Music identified early on core elements across all of their artists. They built 3 core templates and started launching sites like crazy. Once a site was launched, all they had to do was apply a theme and content for the artist. Done.
"
Template 1
"
Template 2
"
Template 3
#Artist
#Artist
#Artist
#Artist
#Artist
#Artist
#Artist #
Artist
#Art
ist
# Art
ist
# Art
ist
#Artist
$Migrated
350 Ar2st Sites With 3 Templates
But can it Integrate?Absolutely. Let me introduce you to Florida Hospital.
$Intranet
Hospital Branch
Hospital Branch
Hospital Branch Hospital Branch
Hospital Branch
Hospital Branch
"
"
" "
"
"
Site FactoryOne Dashboard.
Completely Connected.
Over 100 websites deployed on Site Factory.
Integrated all sites into intranet with Drupal.
Crush Digital Goals
Really.
Eliminate Bottlenecks
Be a hero
Ryan Garner - Warner Music Group
Florida Hospital
The right platform can save money.
60/30
Save Time And MoneyHere are some examples of saving time and money.
The pharma titan we talked about earlier experienced the following effects from implementing Site Factory:
60% Cost savings when implementing new sites.
30% Time savings launching new sites
$
In fact, here is an example.Here is an example ROI model.
You’re a medium size company.Create 10 sites a year 5 FTE @ $75k avg. PlaEorm = $100k/yr Hos2ng for all Sites = $20k 30 Days to launch sites
$0
$550,000
$1,100,000
$1,650,000
$2,200,000
Year 1 Year 2 Year 3 Year 4 Year 5
$3.3M 422% ROI
Blue = Site FactoryGrey = Custom Solution
Business Hero Status
$3.3M 422% ROI
Awesome
Incredible
Make sense of it all
You need to be everywhereYou want your digital business to be everywhere for your customers.
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Adjust to markets FastYour platform need to be fast, flexible, controllable.
Going customer first, to be digital first, is tough.
With the right vision, you can eliminate bottlenecks and crush digital goals.
Thanks for joining.
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