Post on 18-Aug-2015
1
Review Lecture 1.3 Assignments:
Research on the problems associated with the Barter Exchange System to evaluate the need of inventing money. [5]
Lecture Review – Evolution of Marketing:
Self Sufficient Existence Era
Barter and Exchange Oriented Era
Trade Era Development of Money
Production Orientation Era
Sales Orientation Era
Marketing Company/Orientation Era
Relationship Marketing Orientation
Social/Mobile Marketing Era
1.4 Evolution of MarketingKAUSHAL RAJ SAPKOTA
FACULTY, MARKETING (HSEB 10+2), ULLENS SCHOOL
3
Evolution of Marketing Self Sufficient Existence Era
Barter and Exchange Oriented Era
Trade Era Development of Money
Production Orientation Era
Sales Orientation Era
Marketing Company/Orientation Era Relationship Marketing Orientation
Social/Mobile Marketing Era
4
Production Oriented Era
5
Industrial Revolution
"If you build it they will come” 1860s to 1920s Mass production Marketing as SALES and only SALES under Production Department
6
Sales Oriented Era
7
More Producers More Competition
1920s to 1940s
Great Depression of 1930s Great Realization
By just making a better product there was no assurance of market success!
SALESPERSON – Door to door sales
Aggressive use of Promotion Tools and Advertising
8
Marketing Department Company/Orientation Era
9
1940s to 1960s – Marketing Department Era
Post WW boom and new levels of affluence
Consumer Demands Changing Rapidly
Classic Sales Era Concept No resonation with customers
Consolidation of sales, advertising and promotion to one department
“My favorite brand”
10
1960s to 1990s – Marketing Company Era
Marketing became the goal of the business
Emergence of new concepts of Marketing
Niche Satisfaction
11
Relationship Marketing Orientation
12
1990s - 2010
Long-term, mutually beneficial relationship with the customer
Customer Relationship Management (CRM) and Data Mining
Customers are GOD
13
Social/Mobile Marketing
14
Post 2010
Real-time connections with customers
Businesses went 24X7
Multinational Workplace
Development of IT and eCommerce – DIGITAL Marketing
Communication and Exchange of Information Key factor
Development of Social Media
15
16
Timeline in World History (D. Steven White) Simple Trade Era Pre Industrial Revolution
Production Era 1860s to 1920s
Sales Era 1920s to 1940s
Marketing Department Era 1940s to 1960s
Marketing Company Era 1960s to 1990s
Relationship Marketing Era 1990s to 2010
Social/Mobile Marketing Era 2010 to present
Source: http://dstevenwhite.com/2010/06/18/the-evolution-of-marketing/
17
What’s marketing today?
Marketing is the process of researching into and identifying consumer needs, and applying appropriate Price, Product, Place and Promotion
strategies to satisfy those needs profitably.
(Integrated Marketing Mix)
18
End of the lecture Assignment 8:
Research on the development of media in Nepal. (Worksheet Attached)
Thought of the day:
“Your most unhappy customers are your greatest source of learning.” Bill Gates, Microsoft