VIP PR INFO 4 SEO

…Or how to be a better PR than the PRs

Today

Hello!

Why?

What?

How?

What next?

Hello!

Excellent moisturiser

Digital marketing is a bit of a land-grab at the moment…

Improvements in Natural Search directly impact the bottom line

Illustrating this for clients instantly elevates you to strategic thinker

Gives you perfect springboard to sell more digital services – you can become discipline neutral….

…or you can choose to highlight the similarities between link building and Online PR… PR professionals have been trying to prove that their budgets make a

difference for decades Search can prove this in a couple of months…

Why?

Article sharing sites

Competitions

Exclusive features

Viral emails

Advocacy programmesBadge schemes

Ad

vertorials

Case studies

Link reclamation

Product placement

News hijacking

Widgets

News wires

Sponsorship

s

Directories

What? Become a leader

Divide and conquer

Be better commercially

Give yourself targets – and manage clients expectations

Gently educate

Don’t pretend you can do it all…

…but do start to develop relationships

How?

Develop a content plan

Make friends with the media

Invest in a good database (Gorkana, mediATLAS)

Sell back your results

What next?

Look at clients targets and objectives – are you working bigger picture?

Have a chat to their other agencies – what gaps can you fill?

Look at the skill set within your agency – could existing team members rise to a challenge?

@LucyAF

lucy.freeborn@leapfrogg.co.uk