TRUEi know this much is

3 Undeniably Real – and Sometimes Disturbing – Test-Proof Truths That Will Shake What You “Know” About Copywriting

ALWAYS

MAKE COPY AS SHORT AS POSSIBLE

ALWAYS

USE AN ORANGE BUTTON

NEVER BE CLEVER

NEVER LEAD WITH A FEATURE

GODthe headline is not

SURE,ATTENTIONGRABBINGHEADLINE

S CAN WORK…

14.3% more clicks to sign up

…BUT BLAND

HEADLINESWORKTOO

FLAT RESULTS

The Headline Show is over.

HEADLINES

WORK BETTER WITH

BUTTONS

14.3% more clicks to sign up

REMEMBER

?

123.9% more clicks to sign up

123.9% more clicks to sign up

14.3% more clicks to sign up

Optimize headline andbutton copy together.

10.3% more leads

Repeat headline copyin buttons.

24% more button clicks

1 JOBeverything has

YOU HAD ONE JOB!

PPC AD LP HEADLINE

LP BODY

LP FORM

YOU HAD ONE JOB!

PPC AD LP HEADLINE

LP CTA

LP BODY

LP FORM

EMAIL SUBJECT

EMAIL BODY

EMAIL CTA LP HEADLINE

LP CTA

LP BODY

CART HEADLINE

CART FORM

CART CTA

YOUR HEADLINE

HAS 1 JOB:

keep them

YOUR BUTTON

HAS 1 JOB:

get clicked

YOUR SUBJECT

LINE HAS 1 JOB

Get subscribers to openGet started with Flow

Welcome to Flow

Can I ask you something?

39.6% open rate

45.5% open rate

54.0% open rate27% more opens than

Control

Get subscribers to open

Create some tasks in Flow

I think this might help you get started Joanna

36.7% open rate

40.8% open rate

10% more opens than

Control

Get subscribers to open

BOOM! This is how you get more traffic and convert it

104% open rate

YOUR EMAIL CTA HAS 1 JOB

Get readers to click to the LP

83.1% more clicks

CLUEyou don’t have a

DON’T WRITE.SWIPE.

Swipe from testimonials.

103% increase in engagement

Swipe from Amazon reviews.

26% more leads

Don’t swipe from other test winners.

30% fewerconversions

TRUE…i know this much is

today

GODthe headline is not

1 JOBeverything has

CLUEyou don’t have a

JOANNA WIEBECOPY HACKERS