Post on 16-Apr-2017
#SMX #23A1 @cemper
Christoph C. Cemper, Founder & CEO of LinkResearchTools
Everything You Need To Know
About Redirects
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About Christoph C. Cemper
SEO & Marketing since 2003
Founder & CEO of
@cemper
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Orange Jacket and SEO
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The web is Content and
Links
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YOU CAN NOT NOT SEE IT.
Or“switchoff”.
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Links still No#1 Ranking Factor
March 2016
AndreyLipattsev–SearchQualitySeniorStrategistatGoogle’sMarch2016
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Not All Redirects are equal
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http://www.linkresearchtools.com/case-studies/double-manual-google-penalty-success-302-redirects-harmful/
August1,2014
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We want to push rankings with Links und Redirects
and not „Pass Page Rank“
That’s been the case forever
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Different anchor text passing power via
links from pages powered by redirects
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LinksfrompagespoweredbyONLYa301,302and307Start3.2.2016Measure„anchortextpassingpower“ofoutgoinglinksTargetpageonauthoritydomain
Anchor text passing power of links powered by Redirects
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301 power lost WAY too soon Blue=301poweredsourcepageMarch21-April18norankingspassedOrangecurve=thetargetdomain!
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302 powered ranking pretty consistent Blue=302poweredsourcepageOrange=thetargetpage
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307 powered ranking… …oh my! Blue=307poweredsourcepageOrange=thetargetpage
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So how much
Anchor Text Pushing Power should your Redirects have?
Can you spot my favorite?
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Summary „Anchor Text Passing“ from redirect powered pages
• Only302passesprettyconsistent
• Sitemigrationsvia301might„dieslowly“
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Summary „Anchor Text Passing“
from redirect powered pages • Only302„survived“switchoftargetdomainfromHTTP=>
HTTPSinJuly
• Only302„survived“switchoftargetpagetoanewproductpage(via301)inAugust!
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Summary „Anchor Text Passing“ from redirect powered pages
• Lookslikelinks„stopworking“ifpoweredby301+307
• Don‘tbelieveit.Testityourself
• Getmy„TestKit“.
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http://lrt.li/seotests
GettheTestkitandtestityourself
SEO DIY Test Kit
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Different anchor text passing power via
links to redirects out
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„Anchor Text Passing“ via outbound link redirects
• Test301,302und307Links• Start22.6.• 3targettopauthoritydomains• 2outboundlinksviaredirects301/302/307
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MY TEST PAGE Anchor1Anchor2Anchor3
Anchor4Anchor5Anchor6
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MY TEST PAGE
Anchor1Anchor2Anchor3
Anchor4Anchor5Anchor6
DOMAIN1
301
301
DOMAIN2
307
307
DOMAIN3
302
302
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„Anchor Text Passing“ via 301 Redirect
• Link#1/Anchor#1• ONJun23(Ranking#1)-27(4days!)• OFF(NOTrankingatall)Jun28• ON/OFFJul12-Jul15• ON/OFFJul22-Jul26
• ON/OFFAug2-Aug13• Link#2/Anchor#2–onlyOFF• „Onlyfirstlinkcounts“-idea
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301 passing partial and fluctuates Blue=thelinkingsourcepage
Yellowon#1=itranks,otherwiseNOTranking
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301 passing partial and fluctuates Yellowon#1=itranks,otherwiseNOTranking
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„Anchor Text Passing“ via 302 Redirect
• Link#1/Anchor#1• ONJun22(Ranking#1,sameday!)• OFFnotyet,Aug30still#1• Link#2/Anchor#2• ONJun23(Ranking#1,nextDay)
• OFFgarnicht,Aug13noch#1• WOW.
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302 kicks in fast and stable Blue=thelinkingsourcepage
Orange=thelinkingtargetpage
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Ahhh – that‘s the way Iike it! Thumbsupto302!
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„Anchor Text Passing“ via 307 Redirects
• Link#1/Anchor#1• ONAug7(Ranking#1,6,5weeksdelay)• UntilAug13• OFFAug17(“Rel-Canonicaledtoa301”)• Link#2/Anchor#2
• OFF
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307 takes LOOOONG 1st link ONLY Blue=thelinkingsourcepage
Purpleon#1=targetpageranks,otherwiseNOT
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Summary „Anchor Text Passing“ via 301, 302, 307
ONLYthe302isfastandhelpful
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Thoughts on Redirects
What does this all mean?
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Google tells us „Don‘t Worry“?
Googlesays:allredirectPASSPAGE
RANK
GoogleNOTsays:allredirectsareequal!
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So it DOES MATTER
Which Redirect You Use!
Hell yeah. It always mattered.
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BTW regarding
Page Rank
Can you guess the next slide?
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Page Rank is DEAD Don‘t measure Links via PR
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What to use instead.
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LRT Power*Trust Alotmorethana
PageRankreplacement!
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How to read Power*Trust
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Redirects pass on penalties
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Since 2013!
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Penalty via Redirect – “How it works”
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HOME24
http://www.linkresearchtools.com/case-studies/penguin-2-0-penalty-home24-de/
2.0
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HOME24 2.0
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307 Redirects
are NOT a „LIE“
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It’sonlyaChromebug
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https://plus.google.com/+JohnMueller/posts/E4PqAhRJB2V
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He means this
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Why does John Muller „forget“server side 307?
Ignoring real server 307
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303 + RELCAN Loop?
Why not says LinkedIn
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Google:ShowBOTHorNONE?
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303
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Links and Redirects from a REL-Canonicaled Page
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Do they work?
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PAGEA Rel-canonicalPAGE
ME
Count? Not count? How much?
PAGE
THEMLink
s
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Or TWO REL-Canonicals
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Double? Half? Not?
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PAGEA PAGEBRel-canonicalRel-canonical
PAGE
THEM
PAGE
ME
Who ranks here?
Link
s
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ASK ME ANYTHING
@cemper
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SEE YOU AT THE NEXT #SMX!
THANK YOU!