EVERYTHING YOU EVER WANTED TO KNOW ABOUT KEYWORD RESEARCH(AND PROBABLY A FEW THINGS YOU DIDN’T).

SARAH PATZERDIGITAL STRATEGIST & PARTNER, KICK POINT@SARAHELIZA_BEST#WCYEG

KEYWORDS! KEYWORDS! KEYWORDS!

SARAH PATZERDIGITAL STRATEGIST & PARTNER, KICK POINT@SARAHELIZA_BEST#WCYEG OR #WCYEG2013

Who am I?

I’M SARAH.

I’M FROM KICK POINT.

I DO KEYWORD STUFF.

I’M PASSIONATE ABOUT KEYWORDS.

What are keywords and why are they important?

Keywords: terms that people search for that are relevant to your industry, products, services, and/or website.

KEYWORDS COMMUNICATE WITH ROBOTS AND PEOPLE.

THERE’S NO SUCH THING AS A KEYWORD STORE.

DON’T PICK KEYWORDS RANDOMLY.

YOU WANT TO BE SUCCESSFUL.

YOU NEED A SHARED VOCABULARY.

DON’T NEED THAT RESEARCH?

How do you find keywords?

MAKE A LIST.

Products, services, and other important things.

CHOOSE A KEYWORD TOOL.

NEED ALL THE KEYWORD IDEAS?

Use the first option.

GET LOTS OF KEYWORD IDEAS. JUST DON’T HIT ENTER.

LOADS OF KEYWORD DATA.

JUST A LITTLE SEARCH VOLUME?

Use the second option.

BABY, USE THAT ENTER KEY.

TINY BIT OF KEYWORD DATA.

How do you use keywords?

Specifically: on-site optimization, social optimization and outreach, content creation, and paid advertising.

But Sarah, this is WordCamp.

WORDPRESS SEO PLUGIN

SEO JUST GOT REALLY SIMPLE.

DOING IT RIGHT?

MORE ADVANCED THINGS!

If you’re a masochist, Dana’s WordCamp 2011 presentation covered the Yoast plugin in even more technical detail: http://bit.ly/1dqDZQh

THANK YOU!

TWEET:@SARAHELIZA_BESTVISIT US:KICKPOINT.CA