'Everybody Famous' Launch

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Transcript of 'Everybody Famous' Launch

Everybody Famous,a co-inspiration platform

Tom De Ruyck, Head of Research Communities, InSites Consulting @tomderuyck #mroc

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It is time to re-invent advertising (research)!Because power has shifted to the consumer.

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Get used to it and understand how to lead instead of how to control.

4InSites Consulting beliefs - © 2010

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Bringing ‘real people and their real stories & emotions’ into the ‘creative space’.

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A community at the core of a new generation agency.Always-on research & connection with consumers.

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15030

WHO? Dunbar’s number: 150 members is the maximum number enabling social interactions on a community.

7InSites Consulting beliefs - © 2010

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i•den•ti•fi•ca•tion[ahy-den-tuh-fi-key-shuhn,]nounThe convergence of brand's values with that of the person, and the degree to which the brand is regarded as having personal relevance.

Typically represented by concentric circles moving closer.

 

YouBrand

WHO? What is connecting community members?Importance of brand and/or topic involvement.

8InSites Consulting beliefs - © 2010

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WHAT? Commitment from community members.Meet & greet, taking them on a guided tour, giving back.

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Being able to mixThe story Equilibrium

WHAT? Creating an experience is hard work.Creating the right mix.

HOW? Give back.Let them feel that they are part of the team!

17InSites Consulting beliefs - © 2010

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Create engaging experiences that inspire and are worth

sharing

@tomderuyck