EVENT with

21.11.2018

How To Enter Global Market: Latest Digital Marketing Trends Which Help To Succeed’

Hannes BenChief International Officerhannes@forward3d.com

01Forward3D Agency

Credentials

02Agile

International Expansion

03How To Enter

Global Market?

04Localise

Your Digital Journey

05 Growing your establish

markets

THERUNDOWN

For war d3D | 4

Forward3D is a global digital performance marketing agency, specialising in

data-driven and innovative campaigns.

For war d3D | 5

Or gani c Per f or mance

Di spl ay

Pai d Soci al

Pai d Sear ch

At t r i but ion

Dat a Sci ence Local i sati on

Tech

Cont ent

What we do

For war d3D | 6

Who we do it for

For war d3D | 7

12 offi ces

370+ empl oyees

90+ count r i es

50+ l anguages

Amsterdam

New York

Paris

London

Hamburg

Moscow

Dubai

Tokyo

Seoul

Shanghai

Hong KongSingapore

Our global capabilities

For war d3D | 8

GLOBAL AND LOCAL PLATFORMS RELATIONSHIPSCertified & recognised as thought leaders by all major local platforms

Full tech & APIs integration

Regular training for latest functionalities

Access to betas & new products

Agency account managers providing fast feedback

Industry & Market Insight Reports

AGILE INTERNATIONAL EXPANSION

For war d3D | 10

THE AGILE APPROACH

We have developed a four-step approach

providing a clear path to structure your

international localization efforts

For war d3D | 11

01STEP

02STEP

03STEP

04STEP

Understand global marketsIdentify markets to test

Test on a smaller scale PPC

Expand via localisation Website LocalisationSEO

Expand to other channels

Content MarketingProgrammaticDisplay

UNDERSTAND GLOBAL MARKET?

For war d3D | 13

Europe, Middle East & Africa – Search Engine Market Overview

94,23%

3,42%2,34%

Search

Other (0.9%)

73%

10,33%

6,18%4,74%

3,05%1,52%

Social

For war d3D | 14

US – Search Engine Market Overview

12,70%

86,17%

1,13%

Search

Other (<1%)

58,53%26,14%

10,00%5,33%

Social

For war d3D | 15

JAPAN MEDIA CHANNEL OVERVIEW

58%

37%

35%

11%11%

10%

Search

56,00%33,00%

11,00%

Social

Other

For war d3D | 16

SOUTH KOREA MEDIA CHANNEL OVERVIEW

82,00%

16,00%1,00%1,00%

Social

For war d3D | 17

GREATER CHINA MEDIA CHANNEL OVERVIEW

33,66%

27,72%

21,78%

5,94%

5,94%3,96%0,99%

China Social

46,00%

51,00%

2,00%1,00%

Taiwan SEM

63,00%

34,00%

2,00%1,00%

Hong Kong SEM

71,00%

13,00%

12,00%4,00%

C hina SEM

Other

Other

Other

TEST ON A SMALLER SCALE

For war d3D | 19

ORIGINATION

CONTENT CREATION METHODOLOGIES

LOCALIZATION

SE TRANSLATIONSMT & HPE

TRANSLATION

TRANS-CREATION

{Client A} Officiell ButikclientA.se/Shoppa i {Client A}officiella butik. Gratis retur. Handla online nu!

{Client A}officiella butikwww.clientAse/officiell-butikShoppa i {Client A} officiella butik. Gratis returnering. Handla nu!

{Client A} Officiell hemsidawww.clientA.se/Officiell-hemsidaAllt inom träning och sportmode. Köp alla nyheter online. Fri retur!

/ Localised:

/ Originated:

/ Translated:Performance by Ad Type:

Ad Copy Type CTR Uplift

Translated 49.19% -

Localised 49.84% 1.3%

Originated 52.69% 7.1%

Awareness

CASE STUDY

ORIGINATION FOR AWARENESS

Market: Sweden

ANALYSE MULTILINGUAL PPC TEST RESULTS

JP HB MEX ES SE DK AR INT ES MA

Orders and CVR by Language

Orders CVR

Solution: Launch GMST across 8 markets with the highest potential selected based on the background research data

Objective:Identify market opportunities & support expansion across those

Results: Top order contributors throughout the test period have been:

/ Japanese, Hebrew and Mexican Spanish

/ Hebrew, Danish and Malay have had the highest CVR

EXPAND VIA LOCALISATION

DIGITAL TOUCHPOINTS AND

CONTENT CREATION

04

FAQ / User Guide ForumsBlogs

02

Reviews / Blogs / Social / Direct EmailCategory Pages

01

PR / Word of mouthNews / Online-Social Ads / PPC

03

Landing Page Sign-up Form Product Page

05

Social / Blog Loyalty Schemes Email

AWARENESS CONSIDERATION PURCHASE SERVICE LOYALTY

FIX WHAT YOU’VE GOT

TEST AND OPTIMIZE

PERFORMANCE

LINGUISTICS

GROW & TEST MARKETS

EXPAND TO OTHER CHANNELS

Scenario Planning

Scenario planning combines forecasting abilities and the results of previous experimental studies to predict the expected outcomes of changes made in

the present

This is a foundational step for robust media mix planning and multi-channel budgeting

Media Impact Analysis

We use econometric testing methods to understand the incremental impact of specific media channels, tactics and campaigns

v v

Thank You

Contacthannes@forward3d.com