Transcript of Evaluation
- 1. OCR Media Studies AS Level Unit G321: Foundation Portfolio
in Media Evaluation Name: Miguel Pita Joao Candidate Number: Center
Name: St. Pauls Catholic College Center Number: Set Brief - Print
Music Magazine Production Evaluation
- 2. 1. In what ways does your Media product use, develop or
challenge forms and conventions or real media products? The
magazine, across the 4-pages repeats Steve Neale codes and
conventions from VIBE magazine as my inspiration and as style
models I added parts from the codes and convention's from of vibe
magazine . Theses include having a Bright stand out heading that
grabs the audiences attention, and also keeping the colour scheme
the same thought my magazine which is Red and a Creamy Grey, simple
but effective and similar fonts thought my magazine so It looks
professional and sleek. In my front cover I made sure I had the
main features/ conventions such as a - Bar code Date/price My
selling point( my contest to win Ed Sheeran tickets and my heading
of sound army because it stands out with the colour and the type of
font.) Cover lines Masthead Strapline For my contents page I added
boarders around my text and also bordered my picture of me for the
editorial to make it look more professional, I also kept the colour
scheme and added page numbers, my web address-social networking
sites for the magazine ( Facebook and Twitter). I also added a main
picture of the three people I will be interviewing on the double
page spread, and I incorporated the heading so It looks more
effective. My double page spread changed a lot, I had to change my
three separate pictures and make a new one with all three people in
it together so it looks better and I left the three separate
picture with the introduction to each artist. I also had to make
changes on the layout of my double page spread like take out the
bordering of the interviews to make it looks sleek and well
finished and also change the font to match my front cover and
contents page. I also added the word exclusive to my double page
spread at the top next the title sound army so it looks ore
professional and tell the audience that its a one of a kind and
that you need to buy it because its exclusive and special.
- 3. 2. How does your media product represent particular social
groups? I have chosen a variety of type s of music ( acoustic, pop
and rap ) so it appeals to a bigger audience. The social group I
was going for is a mixture of people that enjoy rap (Chris brown),
Hip-hop (Taylor swift) and acoustic music (Ed Sheeran) so it
appeals to a variety of social groups, and I think this is
effective because its not just for one type of person so anyone
could buy it and enjoy reading it which is effective because
therefore I would sell more copies. Although since rock came in
close second with the questionnaire, my magazine will feature a
rock theme font for my title of a spiky font which shows the rocky
side of it but is still about pop, rap and acoustic and that
relates to why I picked the title sound army because its an army of
different artist and music types coming together to make sound.
Also my competition of winning a ticket to Ed sheeran will help my
social group to like my magazine more and in a way force them to
buy it because Edsheeran is very popular these days. Also since
Pop, rap and is seen as quite music genre that has lyrics commonly
to do with Love, problems and life', it is a good type of music to
listen to.
- 4. 3. What kind of media institution might distribute your
media product and why? Bauer Media is a multi-platform UK-based
media Group consisting of many companies collected around two main
divisions Magazines and Radio - widely recognized and rewarded as
being industry innovators. Our business is built on influential
media brands with millions of personal relationships with engaged
readers and listeners. Our strategy is to connect audiences with
excellent content through our broad multi-touch point brand
platforms, wherever and whenever and however they want. Our wide
portfolio of influential brands gives us advantages over pure play
magazine or radio competitors. http://www.bauermedia.co.uk/about
From the research that I have done , I would look at Bauer Media
group publish Tune In because they are good in creating personal
relationships (Katz) with their readers and I really believe that
my magazine does this well especially with my editorial.
- 5. 4. Who would be the audience for your magazine? According to
Hartleys seven subjectivities, the target audience for my magazine
would be for the age range of 14 to 25 especially for Men because I
have included Chris Brown, Ed Sheeran and Taylor swift so more men
will be interested in this magazine then women because there is
only Taylor swift (Hartley). According to Katz Uses &
Gratifications theory females would find it much easier to create
personal relationships with them, however it may still appeal to
the male (Hartley) gender as the images of the females could act as
an attractant as females are often objectified for the pleasure of
the male audience (Male Gaze- Laura Mulvey). According to Maslows
hierarchy of needs, social climbers would make up a large amount of
the readership since they would try and seek as much information as
possible so they were informed and educated(Katz) on everything
that was new. Also the working proletariat class (Karl Marx) would
really be targeted since they would be able to afford the magazine
as well as appreciate the diversion (Katz) it offers from day to
day life. In conclusion I think I will stick to Men around the age
of 14 to 25 because it applies to my magazine and language content
more effectively with men at that age.
- 6. 5. How did you attract/address your audience In order to
attract my target audience I decided to have quite a lot of Unique
Selling Points that are easy to see, because from my results (From
questionnaire) I found out that USPs and promotions are a big
appeal to the audience and is often the reason they will pick a
magazine up. I also used specific language to attract consumers.
like on my double page spread I used exclusive and on my front
cover I used win free for the Ed Sheeran tickets and this type of
language makes the consumers more interested in my magazine and
makes my magazine more attractive. The inclusion of codes &
conventions such as having an editorial in the contents page helped
to appeal to the target audience because, with the direct address
in the letter, with second person words such as you and the
inclusive wes make the readers feel a part of something and they
may develop a personal relationship with the magazine and feel
involved and special in a way. Like you could win the
tickets!.
- 7. 6. What have you learnt about technologies from the process
of constructing the product. The software used to make the media
title which was Sound Army was Adobe Photoshop CS4. I didnt have
much experience on Photoshop because I've never really used it in
school so I did struggle at the start a lot and I needed guidance
and support from the students and my teacher who helped me out a
lot with using Photoshop , editing the pictures, making sure I did
it properly and that it looked nice. I also used the software
because it has many tools to make my work as good as possible like
the crop tool, the sharpen tool used to make pictures look better
and increase the image quality, also on my main image I changed the
lighting which is possible on Photoshop so that was very effective
because it gave the image light and more depth and detail it also
made it stand out more on the magazine. To choose my font I used
http://cooltext.com/ and I looked for a while and picked the right
font that I thought would work, keeping in mind the age, target and
my magazine content when picking one and I think I choose the right
on because it gives off a powerful and harsh feel to it with a
suttle background colour contrasting on the colour red of my
heading really makes it stand out and attract my target audience.
In conclusion, I have learnt to effectively alter images so that
they are conventional as well as learning the art of making the
text fit around the images while at the same time being clear.
- 8. 7. Looking back at your preliminary task, what do you think
you have learnt in the progression from it to the full product. I
think that I have learnt a lot of things during this process of
completing my final task, like In Photoshop I have improved my
skills which is shown in the editing of my photos and the way my
magazine is presented. I think I used my time well towards the end
of the project by staying back after college and completing my feed
back in lessons, Ive put a lot of effort in this magazine because
this is the first time Ive taken Media and I'm very proud of the
work Ive done, maybe with some more training in Photoshop I could
of made my magazine look more professional. I think my creativity
has improved a lot with the way Ive presented my work. There is
evidence of my progression that I feel happy with how I met the
demand of the production process, for example meeting the deadlines
set up for each part of the magazine as well as attending to
corrections and feedback that the teacher gave me. In conclusion I
think that I have improved in my skills in Photoshop and produced a
good magazine for my ability of work and knowledge.
- 9. Photography Planning
- 10. Photography Planning
- 11. School magazine front cover
- 12. School magazine contents page
- 13. Analyzing my Front Cover Main sized picture to attract
customers Colour scheme is represented Story lines Social
media
- 14. Analyzing my Contents Page Editorial picture Neatly
presented Master head Colour scheme
- 15. Analyzing my Double Page spread Interview Neatly presented
Main image Effect font that grabs attention with the colour Colour
scheme is carried onto this page
- 16. Audience Audio Feedback - Forth interview Second Interview
Front cover Contents page Double page spread Third interview First
Interview Or visit my Sound cloud account- https://soundcloud.co
m/you/tracks https://soundcloud.com/you/tracks