European Routeof Industrial Heritage

The most comprehensive network for industrial heritage tourism in Europe

John Rodger ERIH Board Member

Industrial Heritage Tourism

• Industrial Heritage no longer a niche tourism market

• Now a major sector of cultural tourism

• Driver for regional regeneration

National Coal Mining Museum, Wales – 170,000 visitors per year

Liverpool Albert Dock (1846)

1985 – Derelict and considered for demolition

1995 – A focus for city regeneration

ERIH Concept

• A Europe-wide network of high-quality, well presented, industrial heritage visitor attractions – based on the successful “Route der Industriekultur” in the Ruhr

• Emphasise our shared European heritage

A successful Network

Ruhrgebiet, Germany

• 25 Anchor points – the Highlights

• 552 sites

• 25 Theme Routes

• More than 10 millions visitors per year

• At the Silicon Valley of the Heavy Industry

• An investment of more than 10 Billion Euros

www.route-industriekultur.de

• The idea is network marketing

• Established 1999

• Key element in spatial planning

ERIH Aims

• Establish a European brand of quality• Increase appreciation of industrial heritage• Increase visitor numbers and economic activity• Encourage cross marketing between sites• Encourage working between heritage and tourism• Encourage innovation in presentation• Contribute to spatial planning and regional

regeneration• Foster community pride

ERIH now represents over 1,000 sites in 44 countries

• Established in 1999• Now a legally

independent member organisation

• Recognised as the most comprehensive network for the promotion of industrial heritage in Europe

The Structure Anchor Points

The best and most attractive industrial heritage visitor attractions

Other Individual Sites

Important sites not having the quality or visitor experience of anchor points.

Regional / National RoutesComprised of an Anchor Point(s) and other sites which together tell the story of an area’s industrial history

European Theme Routes

‘Virtual Routes’ which tells the story of European industrial heritage through 17 different themes

80 ERIH Anchor Points

17 ERIH Regional Routes

Cornwall Regional Route - Focus for cultural tourism

European Themed Routes

• Mining• Iron and Steel• Textiles• Paper

• Salt• Water• Energy• Manufacturing

• Transport & Communication• Housing & Architecture• Industrial Landscapes• Service & Leisure• Industry & War

1,000 listed sites

ERIH Website

2,000 hits per day and very active on social media

ERIH on the Internet:ERIH on the Internet: www.erih.netwww.erih.net

•• 100 biographies of personalities who

100 biographies of personalities who influenced European industrial history

influenced European industrial history

EventsDay (and Night) Annual Celebration of Industrial Heritage

Extraschicht, Ruhrgebeit, Germany

Industriada, Silesia, Poland

Benefits of Membership

• Part of an internationally recognised organisation

• Prestigious brand

• Presence on website and social media

• Cross marketing and activities with other sites

• Networking/best practice

• Annual conference

ERIH 2014 Annual Conference – Cromford Mill, UK

ERIH Conference 2015

• Pilsner Urquell Brewery Museum, Czech Republic

• Theme: How to attract new audiences• New ideas and innovation in interpretation

21 – 23 October

Industrial HeritageAn Educational Resource

Industrial Heritage complements other tourist activities

Moving On

Possible New Anchor Point & Focus For Industrial Heritage Tourism in Serbia and Western Balkans

Senjski Rudnik Mine, dating from 1853

Come and Join Us!