Europe 2020 agenda for tourism nikolaos floratos

©NikolaosFloratos,Fundingexpert.academy

EUROPE2020AgendaOpportuniAestomakeitwork

ByNikolaosFLORATOS

ECExpert,FounderofFundingExpertAcademy

WhoisNikolaosFloratos•  FounderofFundingExpertAcademyprogrammesthatmasters

individualsinEUfundingprogrammesandpoliciesatwww.fundingexpert.academy

•  Ac*veineuropeanfundingandeuropeanpolicyindustrysince1997(19+years)

•  ECexpert/evaluatorsince2003(13+years)•  Authoroftheebook“LearnfromtheHorizon2020champions”

downloadablefromwww.NikolaosFloratos.com•  TrainedandcoachedhundredsofconsultantsandorganisaAonson

exploiAngsuccessfullyEUfundsandEUpolicies•  TheonlyprofessionalinthewholeEuropewith40+

recommenda*onsinlinkedinprofile(www.linkedin.com/in/floratos)asexpertineuropeanfunds,trainer/coach

WhatisEUROPE2020•  TheEuropeanUnion’sten-yearjobsandgrowthstrategy•  Launchedin2010•  FivetargetsforEUtoachieveby2020

–  75%ofthepopulaAonaged20-64shouldbeemployed(employment)–  3%oftheEU’sGDPshouldbeinvestedinR&D(research&development)–  20/20/20target,i.e.Greenhousegasemissionsreducedby20%,energy

needscoveredby20%fromrenewables,Energyefficiencyby20%-comparedto1990(climate/energy)

–  Earlyschoolleavers<10%andmin40%shouldhaveahighereducaAondegree(educa*on/Socialinclusion)

–  Poorpeopleshouldbereducedby20million-comparedto1990(poverty/socialinclusion)

•  EUBudgetthemainmechanismforsuppor*ngtheEurope2020strategy

EUBudget

EuropeanCommission

CouncilofEU

EuropeanParliament

960billion€2014-2020

26%CentralisedAcAons

EUBUDGETAsthemainmechanismfor

Europe2020strategy

72%DecentralisedAcAons

Horizon2020€80bn

Erasmus+€16.5bn

COSME€2.22bn

CreaAveEurope€1.3bn

EuropeforCiAzens€0.16bn

EaSI€0.9bn

Life+€3bn

Viisegrad€48m

EEANorway€1.8bn

EUDirectFunds2014-2020forTourism

EUIndirectFunds2014-2020forTourismEuropeanStructural

&InvestmentFunds(ESIF)

€454billion

ERDF€196bn

ESF€86bn

EAFRD€99bn

CohesionFund€64bn EMFF

€5.7bn

EAGF€252bn

EuropeanFundforStrategicInvestments

(EFSI)€16bn+EIBfunds

FurtherdetailsonEUFundingforthetourismsector

•  DownloadtheguidefromthemembersareaofESPA

•  OrfromtheECwebsiteathlp://ec.europa.eu/DocsRoom/documents/16165

ThebiggestchallengeforEurope2020Howmuch(money)organisaAonsspentintotaleveryyearfordevelopingandparAcipaAnginproposalsandbidstosupportEurope2020butfailtoreceivefundinginEurope?

11billion€

ItisverydifficulttoachieveEurope2020targetswithsuchwastedresources!

EUBudget

EuropeanCommission

CouncilofEU

EuropeanParliament

960billion€2014-2020

58billion€foradministraAon

902billion€fundingforForefrontknowhow

GrowthBelerlifefor

ciAzens

128billion€funding

VeryconservaAveAssumpAons

ProposalDevelopmentcostaround3%of

requestedfunding

25%Successrate(1/4proposalssuccessful)

Assumeyearly

ProposalDevelopmentcostaround3%of

requestedfunding

75%failedrate3/4proposalsunsuccessful

3.8bn€spentannuallyforsuccessfulproposalsoftotalbudget128bn€

11.2bn€spentannuallyforfailedproposalsforeuropeanfundsandSupportEurope2020

CANNOTAFFORDTOFAILFORACHIEVINGEUROPE2020TARGETS

MainEUROPE2020prioriAes

EUROPE2020SuccessRecipe

• UnderstandhowEUFundingmechanismworks

• IdenAfythemostalracAvefundingtopicsforyourneeds

• MasterallacAonsfrominiAaAnganalracAveideatosuccessfulsubmission

• Applychecklist• Followritualsreligiously

• Preparegreatproposal

• Masterhowtowriteaconvincingproposal

• Impressevaluatorsevenbeforeproposalreading

5Fingers’Technique

I.C.R.E.A.T.E.S.system

C.R.I.T.E.R.I.A.Formula

DailyHabits

B.U.N.D.L.E.R.Habits

FromStruggle ToSuccess

SustainableexploitaAonofEUFundingmechanisms!

The7HabitsofEUFundingChampions

B.U.N.D.L.E.R.TMFormula

B.BuildtoLast!

©FundingExpert.Academy

Europeanfundedprojectsshallsupport

•  missionofyourorganisaAon

•  visionofyourorganisaAon•  EUROPE2020prioriAes•  CreaAonofforefrontknow-how

•  Jobgrowthandcompe**veness

•  IncreasethequalityoflifeofmainlyEUciAzens

i.e.don’tfallinthe“ValleyofDeath”

ValleyofDeath

EUprojects

ECFunding~70%

1.Fore-frontknowledge2.Growth&CompeAAveness3.QualityoflifeofCiAzensSuccessful

DisseminaAon

&ExploitaAonStrate

NewrequirementforallEuropeanprogrammesfortheperiod2014-2020.

AconvincingDisseminaAonandExploitaAonStrategyisrequiredwithin

theproposalapplicaAon

EUROPE2020priori*es

U.UpsettheStatusQuo!

•  YouknowtheSMARTobjecAves

•  Specific

•  Measurable

•  Achievable/A\ainable•  Realis*c/Relevant•  Time(in)

•  Theyarenotcomplete,sinceSMARTobjecAvesarenotInnova*ve!

•  ThinkoutsidetheboxandbeinnovaAve

•  Endorsethe“MediciEffect”i.e.Createa“David”likeMichelangelo

N.NeverEatAlone!

Threemealsinaweekday•  2mealswithfamily,friends,old

colleagues•  1mealwithnewcolleagues,

partners,clients,funders,experts,mentors,projectmanagers,etc

•  i.e.260mealsinayearforsharingideas,connecAng,gevngfeedback,establishingpartnerships

•  Whataboutcoffee?•  AlendinfodayeventsDroptherule“AskandShallReceive”andadoptthemolo“GiveandShallReceive”

D.Don’tDelayit,Delegateit!

WinningProposalsrequireteamswitha1.   ProposalLeader2.   ProposalWri*ngTeam(in-house

teambutalsofromthepartnership)incl.anExpertforthescienAficfocusoftheproposal

3.   Secretary4.   Expert

AProposalLeaderisresponsiblefor•  Coordina*ngtheproposalwriAng

process•  “Ea*ng”withexperts,funders,

potenAalpartnersandgevngfeedback

•  Engagingcompetentpartners•  Coordina*ngtheallocaAonofbudget

andresources•  Coopera*ngwiththesecretaryfor

theadministraAveandsubmissionprocess

•  AssessingthequalityofproposalsecAonsandcontribuAonsandtakingproperacAonsforfurtherimprovements

•  Coopera*ngwiththeexpertfortheproposalreview

TheProposalWri*ngTeamisresponsibleforwriAngtheproposalsecAonsbasedontheC.R.I.T.E.R.I.A.formula/EvaluaAonCriteria

•  Consor*um•  RelevanceoftheProject•  Innova*on•  TranseuropeanDimension•  Economic•  Reputa*on•  Impact•  Approach

Tipno.1:DelegatedifferentsecAonstoindividuals/partnersaccordingtotheirexperAseandcompetencies

“Secretary”isresponsiblefor1.   Collec*ngalladministraAve

documentsfrompartnersifapplicablesuchasmandatelelers,profiles,CVs,Lelersofsupport,NDAs,adminformsincludingPIC,etc

2.   SubmibngthewholeapplicaAonincoordinaAonwiththeproposalleader

3.   EnsuresthatthefocusoftheothermembersisinwriAnganexcellentproposal

“Expert”isresponsibleforassessing1.  theproposalidea2.  Theproposalsummary3.  TheconsorAumsynthesisand4.  Theproposalfinaldraw

FeedbackgivenshouldalwaysincludesuggesAonsforfurtherimprovement.Thereisnoproposalthatisperfect

L.LearnthatGoodistheEnemyofGreat

L.LearnthatGoodistheEnemyofGreat 1.  Buildaprofoundproposalsummary

thatengages2.  Network,network,network.3.  Realisethateverythingcountsbut

firstimpressioncountsmore4.  PrepareanimpressiveintroducAon5.  Buildtheproposalaccordingtothe

selecAonawardcriteria6.  EngageanExpertasexternal

reviewer7.  Don’tmakecompromises!

L.LearnthatGoodistheEnemyofGreat Greatproposalshaveveryfew

compromises,i.e.•  Nocompromisesinthepartnership•  NocompromisesinthequalityofeachproposalsecAon

•  Nocompromisesbyavoidingpreparingawellstructuredsummary

•  Nocompromisesingevngfeedbackbyexperts,funders,partners,clients

•  …

E.EndorseaSharpenAxe!

Onceupona*me,averystrongwoodcu5eraskedforajobina*mbermerchantandhegotit.Thepaywasreallygoodandsowastheworkcondi*on.Forthosereasons,thewoodcu5erwasdeterminedtodohisbest.Hisbossgavehimanaxeandshowedhimtheareawherehesupposedtowork.Thefirstday,thewoodcu5erbrought18trees.“Congratula*ons,”thebosssaid.“Goonthatway!”Verymo*vatedbythebosswords,thewoodcu5ertriedharderthenextday,buthecouldonlybring15trees.Thethirddayhetriedevenharder,buthecouldonlybring10trees.DayaNerdayhewasbringinglessandlesstrees.“Imustbelosingmystrength”,thewoodcu5erthought.Hewenttothebossandapologized,sayingthathecouldnotunderstandwhatwasgoingon.“Whenwasthelast*meyousharpenedyouraxe?”thebossasked.“Sharpen?Ihadno*metosharpenmyaxe.Ihavebeenverybusytryingtocuttrees…”

Thus,neversaythatIamaproposalwriterand•  Idon’tdonetworkingwithfundersandexpertsor

•  Idon’tconnectwithpotenAalpartnersor

•  Idon’tneedtowriteanimpressivesummaryor

•  Idon’tneedtodelegate•  …

R.RecogniseMistakesasLearningOpportuni*es!

B.U.N.D.L.E.R.

R.RecogniseMistakesasLearningOpportuni*es!

Wearelearningfromourmistakes,therefore,•  Learnfromyourmistakesbutmostimportantly

•  Learnfromthemistakesofothers

B.U.N.D.L.E.R.

FollowupAcAvityAttheendofeachdayself-checkthestatusofyourB.U.N.D.L.E.R.habits,i.e.AskyourselfthefollowingandifyouarenotsaAsfiedwithyouranswers,workharderunAlitbecomesahabit!ü  Haveyoubeenbusywiththingsthataremeanttolast

today?ü  Haveyouupsetthestatusquotoday?ü  Haveyoueatenwithanotherpersonatyourwork

today?ü  Haveyoudelegatedthingstoday?ü  Haveyoupreparedsomethinggreattoday?ü  HaveyoudonethingsoutsideyourdailyrouAnethat

makeyoumoreeffecAve?ü  Haveyoulearnedanythingtodayfromyourmistakesor

frommistakesofothers?

EUROPE2020SuccessRecipe

• UnderstandhowEUFundingmechanismworks

• IdenAfythemostalracAvefundingtopicsforyourneeds

• MasterallacAonsfrominiAaAnganalracAveideatosuccessfulsubmission

• Applychecklist• Followritualsreligiously

• Preparegreatproposal

• Masterhowtowriteaconvincingproposal

• Impressevaluatorsevenbeforeproposalreading

5Fingers’Technique

I.C.R.E.A.T.E.S.system

C.R.I.T.E.R.I.A.Formula

DailyHabits

B.U.N.D.L.E.R.Habits

FromStruggle ToSuccess

SustainableexploitaAonofEUFundingmechanisms!

GetConnected

•  Joinmeatmylinkedinprofilewww.linkedin.com/in/floratosand/or

•  atmyfacebookpagewww.facebook.com/NikolaosFloratos

•  IfyouwanttoaddfurthervalueonwhatyouhavelearnedsofarandmasterindepthhowactorsinSPAandwellnessindustrycanexploitsuccessfullyEurope2020andeuropeanfundingopportuniAes,youcanjointhefundingexpertacademyatwww.fundingexpert.academy

Europe 2020 agenda for tourism nikolaos floratos

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